Job Purpose
The Customer Marketing Manager - Modern On Trade is responsible for accelerating premiumization and brand building across the Modern On Trade channel by translating Channel /brand strategies into insight-led, high-quality trade executions at outlet level.
The role requires a strong business mindset, deep understanding of consumer occasions, outlet dynamics, and customer needs, and close partnership with Sales to co-develop customer plans that deliver profitable growth, elevated brand presence, and superior in-outlet consumer experiences.
Accountabilities
- Collaborate with Brand & Sales Key Account to develop Channel Strategy, taking into account regional market differences, company priorities and brand strategies
- Translate Channel Strategy into Channel Activity Plan with allocated budget and through the line Brand Campaigns
- To analyze sales performance, evaluate the efficiencies of channel activities to react with market changes/ needs or competitor's threats
- Collaborate with Customer & Sales to drive biz agenda inline with Company & Customer Strategy to truly become Business partnership
- To manage budget allocation and ensure to optimize and maximize investment of Trade at market.Drive a continuous cost optimization mindset with team and agencies
Position profile
Qualifications: University degree in Business Administration, Economics, Marketing
Experience / skills required:
- Knowledge of professionally advertising, culture and sociology
- Above 5 years of experience in Trade Marketing / Commercial Marketing / Channel Marketing. At least 1-2 years of experience at Manager level
- Decision maker
- Strong business & commercial mindset - understands P&L impact, ROI, and growth levers.
- Highly market & execution oriented: comfortable spending time in outlets and on the street.
- Able to convert messy market observations into clear insights and actions.
- Creative thinking, open-minded and enthusiasm
Language(s): Strong proficiency with spoken and written English
- Functional Competencies: Proficiency at Excel or BI tools & Financial acumen
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