Deputy Head of Product Renovation DivisionCông Ty Tài Chính Trách Nhiệm Hữu Hạn Một Thành Viên Shinhan Việt Nam (SHINHAN VIETNAM FINANCE CO., LTD)

I. Summary
The Deputy Head of Product Renovation Division plays a pivotal role as a senior leader within the business, alongside key functions such as sales, finance, operations, human resources, and compliance. This strategic leadership position is instrumental in driving business growth and requires a visionary leader to spearhead the strategic and tactical development of new products for our company.
II. Key Roles & Responsibilities
Deputy Head of Product Renovation Division performs a wide range of duties including some or all of the following:
1. Product Lifecycle Management:
• Strategically plan and execute the entire product life cycle, from inception to market launch.
• Drive product features, pricing strategies, and marketing initiatives to optimize customer satisfaction and maintain a competitive edge.
• Implement effective pricing, contact strategies, and marketing campaigns to enhance customer engagement.
2. Product Development:
• Oversee the end-to-end product development process, from ideation to product launch, ensuring high-quality and timely delivery.
• Collaborate with cross-functional teams, including design, engineering, and marketing, to bring innovative products to market successfully.
3. CRM Development:
• Establish and manage CRM systems from scratch, including database management and customer life cycle analytics.
• Develop new products based on customer insights and implement CRM processes to enhance customer relationships.
• Lead direct marketing and database marketing campaigns to drive customer engagement and loyalty.
4. Marketing Strategy:
• Develop and implement direct marketing strategies, market segmentation plans, and branding communication initiatives.
• Drive brand positioning and communication strategies to increase market penetration and brand visibility.
5. Strategic Leadership:
• Define and execute the product research and development strategy in alignment with the company's business objectives.
• Create and maintain a comprehensive product roadmap that aligns with market demands and technological advancements.
6. Innovation and Research:
• Monitor industry trends, emerging technologies, and competitor products to identify opportunities for innovation.
• Drive research initiatives to understand market needs and preferences, translating insights into actionable product strategies.
7. Additional Responsibilities:
• Undertake any other tasks as assigned by senior management to support the overall business objectives and growth.