Deputy Marketing ManagerCÔNG TY TNHH ZWILLING J.A.HENCKELS (VIỆT NAM)
Nơi làm việc: Hồ Chí Minh
Ngành nghề: Truyền thông/Internet/Online Media, Quản lý điều hành, Lương cao, Marketing - PR, Search Engine Marketing, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo, Tiếp thị - Quảng cáo
Lương: Thương lượng
Hình thức: Toàn thời gian
Ngày đăng: 08/04/2024
Hạn nộp: 08/05/2024
Vị trí công việc này hiện tại đã hết hạn nộp hồ sơ, bạn có thể tham khảo thêm một số công việc tương tự tại đây:
Mô tả công việc
p***WHO YOU ARE
• You are someone that have passion to create and develop marketing and branding strategy for a multinational brand in Vietnam market
• You have proven record of 360 Marketing experience in a fast-growing retail & wholesale brand in FMCG.
***RESPONSIBILITIES
1. Establish and execute Marketing Strategy:
- Develop and implement multi-channel marketing campaigns, including branding advertising, trading, online marketing, KOL and social media marketing to take advantage of market opportunities.
- Ensure that marketing campaigns meet business objectives and achieve desired performance.
- Research and analyze the market to propose effective marketing strategies. Conduct market research and analysis to identify market trends, customer needs, and competitive landscape, and use this information to inform marketing strategies.
- Develop detailed marketing plans to drive sales, enhance brand awareness and Assist integration of campaigns with brand consistency.
- Collaborate with cross-functional teams to align marketing initiatives with overall business goals
- Manage the productivity of the marketing plans and projects
- Plan and execute strategies to develop new products or enhance existing ones
3. Manage Brand Assets:
- Supervise brand content. Manage access to brand assets.
4. Digital:
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our social, market place and tiktok that attracts and converts our target groups
- Planning, supervising, and taking responsibility for keyword SEO campaigns, Digital Marketing, and e-commerce platforms to achieve customer data targets as assigned by KPIs.
- Managing and evaluating the effectiveness of work, including setting goals, planning, evaluation, feedback to achieve good results.
4. Coordinate and build strong working relations with various internal/external support departments:
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
- Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
- Provide product marketing and competitive analysis training to the sales force
- New product release / Renewal / Exclusive product Idea share
5. Conduct Market Research:
- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
- Conduct market research to determine market requirements for existing and future products ZWILLING J.A. HENCKELS (VIETNAM) LTD.
6. Product Management:
- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products. Responsible for managing a portfolio of products, as well as defining the positioning strategies for those markets/products
- Monthly promotion planning. Channel strategic planning: make plan on CDJ (customer decision journey) to optimize channel balance. CRM strategy: membership policy, activation management
7. Budget management and report:
- Determine and manage the marketing budget and deliver marketing activity with agreed budget
- Provide a monthly report on branding performance along with recommendations for areas of improvement/p
• You are someone that have passion to create and develop marketing and branding strategy for a multinational brand in Vietnam market
• You have proven record of 360 Marketing experience in a fast-growing retail & wholesale brand in FMCG.
***RESPONSIBILITIES
1. Establish and execute Marketing Strategy:
- Develop and implement multi-channel marketing campaigns, including branding advertising, trading, online marketing, KOL and social media marketing to take advantage of market opportunities.
- Ensure that marketing campaigns meet business objectives and achieve desired performance.
- Research and analyze the market to propose effective marketing strategies. Conduct market research and analysis to identify market trends, customer needs, and competitive landscape, and use this information to inform marketing strategies.
- Develop detailed marketing plans to drive sales, enhance brand awareness and Assist integration of campaigns with brand consistency.
- Collaborate with cross-functional teams to align marketing initiatives with overall business goals
- Manage the productivity of the marketing plans and projects
- Plan and execute strategies to develop new products or enhance existing ones
3. Manage Brand Assets:
- Supervise brand content. Manage access to brand assets.
4. Digital:
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our social, market place and tiktok that attracts and converts our target groups
- Planning, supervising, and taking responsibility for keyword SEO campaigns, Digital Marketing, and e-commerce platforms to achieve customer data targets as assigned by KPIs.
- Managing and evaluating the effectiveness of work, including setting goals, planning, evaluation, feedback to achieve good results.
4. Coordinate and build strong working relations with various internal/external support departments:
- Manage external marketing partners such as advertising agencies, digital marketing firms and production companies
- Work closely with departments such as manufacturing and R&D to consult on package and product as it relates to branding
- Provide product marketing and competitive analysis training to the sales force
- New product release / Renewal / Exclusive product Idea share
5. Conduct Market Research:
- Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research
- Conduct market research to determine market requirements for existing and future products ZWILLING J.A. HENCKELS (VIETNAM) LTD.
6. Product Management:
- Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products. Responsible for managing a portfolio of products, as well as defining the positioning strategies for those markets/products
- Monthly promotion planning. Channel strategic planning: make plan on CDJ (customer decision journey) to optimize channel balance. CRM strategy: membership policy, activation management
7. Budget management and report:
- Determine and manage the marketing budget and deliver marketing activity with agreed budget
- Provide a monthly report on branding performance along with recommendations for areas of improvement/p
Yêu cầu công việc
p1. Qualification and experience:
- At least 3-5 years of experience in the same position preferably in retail
- Ability to understand market trends, financial data and customer needs and assess competitive intelligence data. Strong result-orientation and ability to execute and measure programs and campaigns.
- Solid understanding of the market and consumers in retail industry.
2. Personal skills and attributes:
- Strong computer skills, strong in excel and numeric.
- Strong leadership and management skills.
- Creativity and ability to work independently
- Ability to work well on various teams and act as team leader when appropriate. Ability to put together and execute marketing plan based on marketing concepts.
- Proficiency in English.
- Excellent communication and presentation skill/p
- At least 3-5 years of experience in the same position preferably in retail
- Ability to understand market trends, financial data and customer needs and assess competitive intelligence data. Strong result-orientation and ability to execute and measure programs and campaigns.
- Solid understanding of the market and consumers in retail industry.
2. Personal skills and attributes:
- Strong computer skills, strong in excel and numeric.
- Strong leadership and management skills.
- Creativity and ability to work independently
- Ability to work well on various teams and act as team leader when appropriate. Ability to put together and execute marketing plan based on marketing concepts.
- Proficiency in English.
- Excellent communication and presentation skill/p
Quyền lợi được hưởng
Other benefits according to the provisions of the Company and the Labor Code
Training opportunity
Professional working environment
Training opportunity
Professional working environment
Thông tin khác
NGÀY ĐĂNG
[protected info]
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
LĨNH VỰC
Luật/Dịch vụ pháp lý
CẤP BẬC
Trưởng phòng
KỸ NĂNG
Marketing Strategy Development, Market Research, Marketing Planning, Product Management, Campaign Development
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
[protected info]
NGÀNH NGHỀ
Tiếp Thị, Quảng Cáo/Truyền Thông > Tiếp Thị
LĨNH VỰC
Luật/Dịch vụ pháp lý
CẤP BẬC
Trưởng phòng
KỸ NĂNG
Marketing Strategy Development, Market Research, Marketing Planning, Product Management, Campaign Development
NGÔN NGỮ TRÌNH BÀY HỒ SƠ
Tiếng Anh
Nộp hồ sơ liên hệ
CÔNG TY TNHH ZWILLING J.A.HENCKELS (VIỆT NAM)
Giới thiệu công ty
CÔNG TY TNHH ZWILLING J.A.HENCKELS (VIỆT NAM) việc làm
207C Nguyễn Văn Thủ, Phường Đa Kao, Quận 1, Thành phố Hồ Chí Minh
Quy mô: Từ 101 - 500 nhân viên
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Vị trí Deputy Marketing Manager do công ty CÔNG TY TNHH ZWILLING J.A.HENCKELS (VIỆT NAM) tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thương lượng, tìm thêm việc làm về Deputy Marketing Manager hoặc công ty CÔNG TY TNHH ZWILLING J.A.HENCKELS (VIỆT NAM) ở các link phía trên
Giới thiệu công ty
CÔNG TY TNHH ZWILLING J.A.HENCKELS (VIỆT NAM) việc làm
207C Nguyễn Văn Thủ, Phường Đa Kao, Quận 1, Thành phố Hồ Chí Minh
Quy mô: Từ 101 - 500 nhân viên