Digital Marketing CoordinatorRMIT International University Vietnam (RMIT Vietnam)

RMIT University Commitment
RMIT is committed to the rights of students and staff to be safe, respected, valued, and treated as an equal in their place of study and work. All staff are expected to share this commitment and contribute to a safer community. While carrying out their role, staff are in a position of trust with students. Staff have a duty of care to report wellbeing concerns about students through the designated channels and uphold to the code of conduct. RMIT Vietnam expects all staff members to comply with its Code of Conduct, policies and procedures, which relate to legal and regulatory requirements and our ways of working.
Why RMIT University Vietnam?
RMIT Vietnam is committed to excellence, innovation, and social responsibility. We welcome applications from qualified and passionate individuals who share our values and vision. RMIT University has a global reputation and ranks 123rd globally and 10th in Australia in QS World University Rankings 2024. To learn more about our rankings, please check out our latest facts and figures here Reputation and rankings - RMIT University
Rewards and Benefits:
- Competitive salary package starting from 19,233,000 VND and allowances
- 20 paid annual leave, carer leave and public holidays (Christmas and Tet Holidays)
- Private health insurance and wellness programs
- Professional development and career advancement
- Relocation and visa support
- Access to state-of-the-art facilities and resources
- A vibrant and diverse campus life and more!
RMIT Vietnam has been honoured with the respectable HR Asia Award as Top Employer to Work for in Asia. To find out more about RMIT Vietnam and our current vacancies, please visit our website: [protected info]
Position Summary
The Digital Marketing Coordinator is responsible for managing task requests, content optimisation and publishing for the portfolio and relevant University stakeholders. Digital Marketing Coordinator will advise on content management, best practice web guidelines, implementation of the adobe-marketing suite to improve user experience on RMIT digital assets, web statistics analysis and search engine optimisation under supervision.
It is also this role's responsibility to maintain and update best practice content on the website that is simple, accessible and helps achieve acquisition targets as well as enhance customer experience, under supervision.
Your Responsibilities
- Be part of a team of motivated, engaged and professionals who are proactive advisors and deliver outstanding digital support to the university through industry-leading web capability, delivery agility and a team culture.
- Support the delivery of web projects, new initiatives, supporting key stakeholders in the Communications Team.
- Collaborate with the Communications team to coordinate, publish, test and optimise staff and public website content to improve user experience and ensure that content remains up to date.
- Web Marketing Coordinator is the main point of contact for RMIT web and marketing staff enquiries about staff site and public site web publishing enquiries.
- Manage, priorities and complete content change requests and manage stakeholder relationships. Manage the work queue and BAU publishing on RMIT public and staff website.
- Act as the web-publishing custodian within the team and help educate and support other functions including the communications teams and student support teams in publishing their respective content.
- Undertake content remediation, including content archiving and deletion, content mapping and content improvement.
- Reviewing content and ensuring the content adheres to the RMIT's brand guidelines and digital best practices as well as SEO and writing for the web guidelines.
- Monitor, analyse and report web statistics, using Google and Adobe Analytics, for nominated websites and online marketing initiatives.
- Role model the RMIT values and be an active member of the Web team.
- Provide support and guidance to other members of the Web team
- Create, edit and publish content on the AEM platform and other platforms where necessary.