Work Location: Ocean Park (Gia Lam, Hanoi) or Giang Vo (Ba Dinh, Hanoi)
About the Opportunity: Responsible for a new educational project by Vinschool
1. Admissions Campaign Planning & Execution
• Support the planning and execution of digital campaigns for enquiry, consultation, school tour, Open Day, scholarship interest and application.
• Develop campaign ideas, target audiences, messaging, offers and CTAs by admissions phase together with the Head of Admissions, PR & Marketing.
• Coordinate with agencies/internal teams on Google Search, Meta lead generation, retargeting, display, SEO support and landing page campaigns.
• Ensure each campaign has clear objectives, audience, lead target, source tracking, CTA and admissions follow-up route.
2. Lead Generation & Campaign Target Management
• Monitor campaign performance against agreed lead targets, qualified lead targets and campaign objectives.
• Track performance by source, campaign, audience, creative, keyword, form type, CTA and admissions outcome.
• Identify which campaigns generate high-quality enquiries, consultations, school tours, Open Day registrations or applications, not only high lead volume.
• Recommend budget, targeting, creative and landing page adjustments based on cost, lead quality and admissions conversion feedback.
3. Lead Quality Feedback between Admissions and Agency
• Work closely with Admissions Executives to collect feedback on lead quality, parent intent, common objections, wrong-fit leads and follow-up outcomes.
• Translate admissions feedback into actionable campaign improvements for agency/internal teams.
• Flag low-quality lead sources, irrelevant targeting, weak creatives, poor keywords, form issues or landing pages that create poor conversion.
• Support weekly campaign review meetings with Admissions and agency to improve campaign quality and funnel performance.
4. CRM, UTM and Source Tracking
• Set up and maintain UTM/source tracking across website, landing pages, forms, paid ads, social posts, PR links, event pages and partner sources.
• Maintain CRM/lead tracker data quality, including source, campaign name, stage, SLA, next action, form type, parent concern and conversion status.
• Monitor data gaps and follow up with Admissions to ensure lead stages, next actions and lost reasons are updated properly.
• Maintain campaign naming convention and source taxonomy for accurate reporting and budget decisions.
5. Landing Page & Conversion Optimisation
• Monitor landing page performance, form completion rate and enquiry quality.
• Recommend improvements to campaign landing pages, form fields, CTA wording and parent journey.
• Work with Marketing &
Content Executive to test campaign messages, creatives and parent-facing content.
• Support retargeting journeys for parents who visited the website, submitted enquiry, registered for event or started application.
6. Reporting & Insights
• Prepare weekly performance updates covering lead volume, qualified leads, source quality, consultation booking, tour registration, application interest and campaign observations.
• Provide simple, actionable insights for leadership, Admissions and agency review.
• Highlight campaign risks early, including high CPL, low qualification rate, weak source quality or admissions follow-up bottlenecks.
• Support monthly review on campaign effectiveness and next-month lead generation priorities.
7. Success Indicators
• Campaigns launched on time with clear target audience, CTA, tracking and lead flow.
• Lead volume and qualified lead targets monitored and actively managed.
• Lead source tracking is accurate and CRM data is clean.
• Admissions feedback is consistently used to improve campaign quality.
• Agency receives clear and timely feedback on campaign performance.
• Campaign optimisation improves qualified enquiries, consultation bookings, school tour registrations, Open Day registrations