Digital Marketing Executive (korean market) - based in hcmc

1. To establish a marketing and communication schedule and budget for the hotel and estimate the resources which need to be allocated in conjunction with the plans and actions laid out in the Director of Sales & Marketing's Business Plan and Marketing Plan.
2. To ensure corporate identity standards for all promotional material.
3. To prepare and implement the hotel's annual advertising plan and to co-ordinate with advertising agencies on all matters related to creative and media planning.
4. To assist Director of Marketing for preparing the annual and monthly marketing action plans.
5. Maximize press relations by:
• Seeking story placement in local and national media.
• Soliciting media coverage for all special events and program.
• Generating publicity for new facilities, entertainment, services and functions of the hotel through news releases, memos and story solicitation of the news media.
• Initiating and placing the hotel and/or hotel personnel stories in local media that will add to the awareness and prestige of the hotel. Acting as a liaison between the hotel and the press to answer all media inquiries.
6. To establish and maintain, through advertising and Public Relations, a desired and favorable image of the Hotel within the Hotel industry.
7. To organize events/ activities related to the advertising and Public Relations of the Hotel in respect to improving public goodwill. Make and formulate a plan and strategy for a calendar of events.
8. To monitor closely external opinion(s) of the hotel and to feedback such information to the General Manager and Director of Marketing and recommend the appropriate actions to be taken.
9. To attend official functions as and when required and co-entertain these guests with fellow associates when necessary.
10. To solicit select and manage the inventory of appropriate corporate gift for use by the Sales team.
11. To review all printed material for the property to ensure it is properly worded and the image is reflective of the hotel. All print jobs to have GM approval.
12. To arrange photo shoots, special promotions, press releases and Advertisements.
13. Coordinate the production of in-house magazine or newsletter to give updates on activities in the hotel to our guests, clients, corporate head office as well as employees.
14. Create a resource center - offering newspaper and magazine clipping service and hotel related publications to ensure an effective communications and information systems.
15. Through organized sales calls/ activities/ solicitations, develop potential events which are media driver, revenue generating; increase our standing in the community.
16. To entertain clients, in-house guests and key company contacts responsible for PR so that we can network with them to increase our visibility and chance for media exposure.
17. To stay abreast of market intelligence regarding competitor hotels and their selling/ marketing strategies, new facilities etc.
18. To keep track of competitor's activities on an ongoing basis and report on them in the appropriate meetings.
19. Maintain an effective tracing system for files and paper work.
20. Carry out other duties assigned by Director of Sales & Marketing.