Job Description
Role Overview
This role drives marketing for SmartOSC's Data/AI Program, with SEO and Website as your main scope: growing search visibility, keeping the site healthy and converting, and delivering qualified leads (MQLs) to Sales. You will also help coordinate paid, EDM and ABM together with the marketing team.
Key Deliverables & Responsibilities
- SEO Performance & SERP Visibility: Manage and optimize on-page and off-page performance to increase SERP visibility, click-through rate, organic traffic and leads.
- Keyword & Competitor Research: Do keyword research and find new potential keywords; research competitors and keep up with Google algorithm updates.
- SEO Audit & Fixes: Audit the factors that impact SEO (indexation, site structure, schema, internal linking, Core Web Vitals) and develop actionable plans; ensure errors are fixed, links indexed and creative SEO techniques applied.
- Off-page & Link Building: Plan and oversee backlinks, social links, satellite website system and guest posts, with quality and risk control on every vendor.
- Content for SEO: Monitor content production that supports SEO - briefs, topic clusters, on-page optimization and publishing quality.
- Website & Landing Pages: Run the website and landing pages (WordPress) as a conversion asset: page structure, CTA and form flows, page speed, and the change backlog.
- Measurement & Reporting: Maintain GA4, Search Console, rank tracking and dashboards; analyze performance data to adjust SEO plans and report traffic, conversion rate and lead contribution.
- Contractor & Channel Management: Brief and manage SEO agencies, writers and WordPress
developers (scope, KPIs, cadence, quality check) and coordinate paid, EDM and ABM through specialists.
Key result expected:
- Growth in qualified organic traffic and keyword coverage on priority Data/AI topics.
- A growing share of MQLs from website and organic search, at a transparent cost-per-lead.
- Contractor output delivered on time, on budget and at the agreed quality standard.
Requirements
- 3+ years in
digital marketing with hands-on SEO (English - must have; Japanese - nice to have) and website work, ideally in B2B SaaS, IT services or enterprise software.
- Able to build and run an SEO roadmap: keyword research, topic clustering, content prioritisation, competitor analysis.
- Solid technical SEO knowledge (indexation, site structure, schema, Core Web Vitals) - enough to review an audit and check whether a fix was done properly.
- Practical WordPress experience, plus basic HTML/CSS/JavaScript to work with developers.
- Confident with GA4, Search Console, Google Tag Manager and SEO tooling (Ahrefs, SEMrush or Screaming Frog).
- Experience working with contractors or agencies: briefs, KPIs, reviewing deliverables and pushing back when quality is not good enough.
- Working knowledge of paid search and social, EDM and ABM - enough to direct and evaluate specialists, and to work with Sales and Technical teams on messaging.
- Metric-driven, detail-oriented and proactive, with a growth mindset (testing, measuring, iterating) and good project management across several workstreams.
English Proficiency (IELTS 6.5+).
Nice to have:
- Experience marketing IT services, enterprise software, or AI/data solutions.
- Awareness of GEO / AI-search visibility (AI Overviews, ChatGPT, Perplexity).
- Website migration or restructure, or multi-market SEO (Singapore, SEA, Japan, Australia).
Benefits
At SmartOSC, we offer the best to your values:
- Attractive salary package
- Salary review twice a year
- Flexible working hours (between 7:30am - 7:30pm on staff's preference)
- Premium health care
- Working in one of the largest digital transformation agencies in Asia - Professional English environment
- Firm's Certified Qualifications Sponsorship for career development
- Annual company trip inside or outside Vietnam
- Other fun activities: happy hour, quarterly team building, football club, yoga club, swimming club, charity activities, etc.
- Free entertainment parties: Birthday party, Anniversary party, Sum-up Party, Year-End Party, etc
Note: By submitting your resume for this position, you acknowledge and consent that the Company may collect, use, store, disclose (where necessary), and otherwise process your personal data for recruitment-related purposes, including evaluating your application, communicating with you, and making hiring decisions. Your personal data may be shared with relevant third parties involved in the recruitment process on a need-to-know basis. You acknowledge and consent that the Company shall retain your personal data for as long as necessary to fulfill the above purposes or to comply with applicable legal obligations. Where permitted by applicable law, you may submit a written request for the deletion of your personal data.