Ads Management & SEO (70%)
- Execute and optimize Google Ads campaigns to maximize conversion efficiency.
- Monitor, evaluate campaign performance, and optimize budget allocation.
- Implement on-page and off-page SEO, conduct keyword research, and optimize content to improve search rankings.
- Collaborate with the content team to ensure SEO- friendly and engaging content.
- Utilize Google Analytics and Google Search Console to measure and enhance website performance.
Content Marketing & Brand Development (20%)
- Write SEO-friendly articles, PR content, and video scripts for marketing purposes.
- Work with designers and production teams to create diverse content formats (images, videos, infographics).
- Support the execution of email marketing campaigns and brand promotion strategies.