Digital Marketing Manager South APACIngersoll Rand Vietnam

The Digital Marketing Manager is responsible for leading our digital marketing endeavors in South East Asia. This role will concentrate on driving both social media organic & paid strategies, as well as managing PPC campaigns across various search engines, with a particular emphasis on proficiency with Naver. The ideal candidate will be well-versed in the unique digital milieu of South East Asia and will be responsible for devising and fine-tuning marketing strategies to connect with the region's distinct audiences.
As a key member of the global Center of Excellence team, the successful candidate will act as a pivotal link between our South East Asia initiatives and the other international team members, ensuring alignment and integration of strategies across our global operations
Key Responsibilities:
• Craft and implement digital marketing strategies specific to the South East Asian markets, prioritizing social media organic & paid avenues and search engine platforms, including Naver, Kakao Talk and Line.
• Manage and optimize PPC campaigns on different search engines to maximize performance and achieve marketing objectives.
• Create social media strategies that enhance organic reach alongside managing paid advertising efforts to bolster brand awareness and user engagement.
• Employ analytics tools to track campaign performance, interpret data, and make data-driven adjustments to improve outcomes.
• Stay informed on the latest digital marketing trends within South East Asia and evolve marketing tactics to take advantage of new opportunities.
• Strong collaboration with local business units for campaign optimization.
• Establish and nurture relationships with key digital partners, platforms, and influencers within the region.