Digital Marketing Manager
Role Overview
We are looking for a hands-on and commercially minded
Digital Marketing Manager to drive paid media, creative development, and full-funnel sales growth.
This role is not focused solely on lead generation. The successful candidate will understand the entire sales journey-from customer acquisition and lead qualification to sales conversion and revenue-and take ownership of both sales growth and acquisition costs.
Key Responsibilities
Paid Media and Campaign Execution
● Plan, execute, and optimize campaigns across Meta, Google Ads, TikTok, YouTube, and other relevant paid media platforms
● Manage the full campaign lifecycle, including account setup, targeting, bidding, budgeting, tracking, testing, and optimization
● Allocate budgets across campaigns and channels to maximize revenue and marketing efficiency
● Run structured experiments across audiences, creatives, offers, placements, landing pages, and bidding strategies
● Monitor performance closely and make timely, data-driven adjustments
● Stay current with platform updates, advertising formats, and emerging acquisition channels
Creative Development
● Independently develop campaign concepts, messaging, copy, static visuals, and short-form video creatives
● Adapt creatives for different platforms, audience segments, funnel stages, and advertising formats
● Translate customer pain points and product value propositions into compelling advertising content
● Build a systematic creative-testing process to identify winning hooks, messages, formats, and visual styles
● Analyze creative performance and continuously produce new iterations
● Collaborate with
designers,
content creators, agencies, and internal teams when additional support is required
Full-Funnel Sales Growth
● Take ownership of the entire customer acquisition and sales funnel, rather than optimizing only for lead volume
● Analyze the customer journey from impression, click, and enquiry through qualification, sales follow-up, conversion, and revenue
● Work closely with Sales to improve lead quality, follow-up effectiveness, conversion rates, and sales productivity
● Identify funnel bottlenecks and develop initiatives to improve end-to-end conversion
● Balance growth with cost efficiency, with accountability for sales growth, customer acquisition cost, and return on investment
● Recommend improvements to audience strategy, offers, sales processes, and customer segmentation
Analytics and Growth Optimization
● Track full-funnel metrics, including CTR, CPC, CPM, CVR, CPL, lead quality, sales conversion rate, CAC, ROAS, and revenue
● Build performance reports and translate data into clear business insights and actions
● Conduct campaign, funnel, cohort, and unit-economics analysis to identify growth opportunities
● Support sales and marketing forecasting, budget planning, and target setting
● Ensure accurate conversion tracking, attribution, campaign tagging, and data quality
● Evaluate performance based on actual business outcomes, not platform-reported metrics alone
Qualifications
● Bachelor's degree in Marketing, Business, Communications, or a related field
● 3-5+ years of experience in digital marketing, performance marketing, paid media, or growth marketing
● Proven hands-on experience managing campaigns across multiple paid media platforms
● Strong understanding of audience targeting, bidding, conversion tracking, attribution, and funnel optimization
● Ability to independently create advertising copy, static visuals, and short-form videos
● Proficiency in tools such as Canva, Adobe Creative Suite, CapCut, Figma, or equivalent platforms
● Strong analytical skills and proficiency in Excel or Google Sheets
● Strong commercial and sales acumen, with the ability to connect marketing activities to conversion, revenue, and profitability
● Strong ownership, attention to detail, and a continuous experimentation mindset
Preferred Qualifications
● Experience in the education industry or a strong understanding of education customers and their decision-making journeys
● Experience with KOL, influencer, or creator marketing, including partnership development and campaign execution
● Knowledge of organic acquisition channels, including SEO and Generative Engine Optimization (GEO)
● Proficiency in using AI tools for research, analysis, campaign development, creative production, automation, and productivity improvement
● Experience working closely with sales teams to improve end-to-end conversion
● Familiarity with CRM systems, marketing automation, attribution tools, and sales funnel analytics
What Success Looks Like
You are more than a media buyer or lead-generation specialist. You understand how paid media, creative strategy, organic channels, customer psychology, sales execution, and unit economics work together to drive sustainable growth.
You can launch campaigns, produce creatives, analyze the full sales funnel, identify bottlenecks, and work across teams to improve results. Your success is measured by profitable sales growth, stronger conversion, lower acquisition costs, and meaningful business outcomes.