Digital Marketing OfficerCÔNG TY TÀI CHÍNH TNHH MTV LOTTE VIỆT NAM - LOTTE FINANCE

1. Manage & Execute all Digital Ads Activities
● Planning, executing and tracking all digital advertising activites/campaign on all digital channel , focus on lead generation campaigns
● Interact and coordinate with agency, internal ralated department execute all ads campaigns including but not limited: Google, Facebook, Tiktok, Zalo Ads,... and other ads platforms, building and optimizing landing page for effective lead generation and conversion.
● Set up campaign, manage, and conduct experimentation to optimize some advertising campaigns on online platforms including Facebook, Tiktok, Google other Ads Platform
● Monitor the daily perfomance of campaigns and optimize as needed to ensure all campaigns achive required targets and objectives;
● Conduct experimentation, analyze lead qualit to optimize conversion rates, user experience, campaign performance and revenue, ROI
● Provide directions for optimizing images, content and advertising quality based on a deep understanding of the technical regulations of each digital channel
● Performs other ad-hoc duties as assigned by the Marketing Team Leader Head of Marketing
2. Manage and Devepment all Digital Channel/ Social Media Platform
● Manage and maintain all Digital Channel /Social Media Platform include: Facebook, Tiktok, Email Marketing, Website,...
● Email Marketing: Manage monthly content calendar, conduct send email by campaign and optimize email marketing campaigns
● Study and propose solution to build up marketing automations
● Implement innovation and development all SNS channel/ SMS/ ZNS Marketing
3. Report and Market Research:
- Analyze key performance metrics and provide regular reporting on campaign performance and ROI to Marketing Lead and Head of Marketing
- Evaluate competitors' digital strategies and recommend improvements to maintain LFVN's competitive edge.
- Generate, analyze ads reports, perform of each channel on preriodically report