Digital Marketing Senior ExecutivePanasonic Sales Việt Nam - Văn phòng tại Hà Nội

1. Digital Campaigns Consultancies/Planner
a. Cooperate with Product Marketing & Marcom Depts to give necessary reviews + optimization for Categories digital campaigns.
b. Highly creative with experience in identifying target audiences/customers' personas, and devising digital campaigns that engage, inform and motivate each type of customers to purchase or other types of conversions.
c. Able to give advice regarding Media vendors/agencies selections, pitchings, KPIs settings and after-campaign liquidation.
2. Digital Campaign Execution
a. Have knowledge on creating paid campaigns on social media platforms including all type of ads such as Facebook ads, Google AdWords, Google Shopping ads, Affiliates, etc. have background of directly execute ads campaign and realtime ads performance optimization is preferable.
b. Use advanced metrics and setting KPI with detail reports to measure the success of a digital marketing campaign.
3. Digital Asset, Social Media and CorpWeb management
a. Deep knowledge of web design principles such as wireframe - building modules - optimize content - embed tracking links, etc.
b. Improve the website design, UX, traffic, and content of the website with full convenience to customer flows, but following company's policies and compliance.
c. Experience in creating/optimizing landing pages/microsites and user funnels
d. Manage the content of all posts to Company's social networks such as Facebook, Instagram, Youtube and build social post plan daily/weekly/monthly dividing by categories and types.