Mô tả Công việc
a. Assisting in the formulation of strategies to build a lasting digital connection with consumers
b. Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
c. Launching optimized online advertisements to increase company and brand awareness
d. Design, build and maintain our social media presence
e. Maintaining our social media presence across all digital channels
f. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
g. Be actively involved in SEO efforts (keyword, image optimization etc.)
h. Identify trends and insights, and optimize spend and performance based on the insights
i. Prepare online newsletters and promotional emails and organize their distribution through various channels
j. Brainstorm new and creative growth strategies.
k. Provide creative ideas for content marketing and update website
l. Collaborate with
designers to improve user experience
m. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Web Trends etc.)
n. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
o. Collaborate and maintain partnerships with media agencies and vendors