Digital Performance Specialist

Brancher.X Vietnam is looking for a data-driven and execution-oriented Digital Performance Specialist to join our media team.In this role, you will be responsible for developing digital media plans, forecasting campaign KPIs, and executing and optimizing campaigns across multiple platforms.
Combining strong planning capabilities with hands-on media buying and performance analysis, you will help deliver effective media solutions aligned with client objectives, from brand awareness and audience engagement to traffic and conversion.
KEY RESPONSIBILITIES
1. Campaign Execution & Optimization
Manage, and optimize digital media campaigns across Google Ads, Meta Ads, TikTok Ads, DV360, and relevant E-commerce advertising platforms.
Manage day-to-day campaign operations, including budget pacing, bidding, audience targeting, placements, creative testing, and performance optimization.
Execute campaigns across different objectives, from awareness and reach to engagement, traffic, and conversion.
Monitor campaign delivery, identify performance gaps, and implement optimization actions to achieve campaign KPIs.
Explore and apply relevant media solutions, including programmatic advertising, Social Commerce, and E-commerce advertising, based on campaign requirements.
2. Digital Media Planning & Strategy
Develop digital media plans, including channel selection, budget allocation, audience targeting, campaign formats, and KPI forecasting based on client briefs and campaign objectives.
Recommend suitable media strategies and platform mixes across Google, Meta, TikTok, DV360, E-commerce platforms, and other relevant media channels.
Support proposal and pitching development by providing platform insights, audience research, historical performance data, and media recommendations.
Translate campaign objectives into measurable KPIs and practical execution plans.
3. Tracking, Analytics & Measurement
Set up and monitor campaign tracking parameters, including UTMs, tracking pixels, and conversion events, to ensure accurate performance measurement.
Work with analytics and ad-serving tools to monitor traffic sources, user behavior, conversion performance, and campaign delivery.
Coordinate with relevant internal teams and partners to troubleshoot tracking issues and maintain data accuracy.
4. Reporting & Performance Insights
Monitor campaign pacing and performance, and prepare Daily, Weekly, and Post-campaign reports.
Analyze campaign results against planned KPIs, identifying key performance drivers, gaps, and optimization opportunities.
Translate campaign data into actionable insights and recommendations for ongoing optimization and future media planning.
Contribute to campaign evaluations and share learnings to improve media effectiveness.
5. Platform & Publisher Coordination
Coordinate with local publishers, ad networks, and media partners such as Admicro, FPT, Zalo, and other relevant partners to support campaign implementation and media buying.
Work with platform representatives and partners to explore suitable media products, advertising solutions, and inventory opportunities.
Stay updated on platform developments, new advertising formats, and digital media trends in Vietnam.
JOB REQUIREMENTS
Experience: 3-4 years of experience in Digital Media Planning, Media Buying, or Performance Marketing, preferably within an agency environment.
Planning & Execution: Able to develop media plans, forecast campaign KPIs, and independently execute and optimize campaigns.
Platform Knowledge: Hands-on experience with Google Ads, Meta Ads, and TikTok Ads. Experience with DV360 / programmatic advertising is a strong advantage.
Campaign Knowledge: Good understanding of digital campaign objectives, media buying methods, audience targeting, bidding strategies, and performance measurement.
Analytical Skills: Strong numerical and analytical skills, with the ability to interpret campaign data and turn insights into actionable recommendations.
Tracking Knowledge: Understanding of campaign tracking, conversion measurement, tracking pixels, UTMs, and relevant analytics or ad-serving tools.
E-commerce & Social Commerce: Familiarity with E-commerce advertising, CPAS, TikTok Shop, or other Social Commerce solutions is an advantage.
Communication: Good written and spoken English, with the ability to communicate media recommendations and campaign results clearly.
Work Ethic: Proactive, detail-oriented, well-organized, and able to manage multiple campaigns and deadlines in a fast-paced agency environment.