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Mô tả công việc
- Collaborate with the team to develop digital-first communication strategies aligned with the brand's business and marketing objectives.
- Analyze digital media trends, consumer online behavior, and competitor activities to define sharp digital insights and strategies.
- Work closely with performance media, social, and content teams to build detailed media strategies and plans across paid/owned/earned digital channels, including channel mix, audience segmentation, budget allocation, and KPIs for each phase of the campaign.
- Participate in pitching sessions and present data-backed strategic recommendations to clients.
- Continuously monitor, evaluate, and optimize campaign performance to meet business goals.
- Stay up-to-date with the latest platforms, formats, and algorithm changes to ensure strategy relevancy.
Yêu cầu
- Strong business acumen and a deep understanding of digital platforms and advertising ecosystems (Facebook, Google, TikTok, Zalo, etc.).
- 2-3 years of experience in digital planning, digital media, or integrated strategy, preferably at an agency.
- Ability to develop comprehensive digital media plans with clear objectives, targeting, and measurement frameworks.
- Proficient in reading and interpreting data from platforms such as Google Analytics, Meta Ads Manager, TikTok Ads, etc.
- Analytical mindset with the ability to translate performance data into actionable insights.
- Strong communication and presentation skills, with logical thinking and team collaboration.
- Experience in performance-driven campaigns or full-funnel planning is a strong plus.
- Skilled in preparing clear, compelling presentation slides to support strategic proposals.
Quyền lợi
- Competitive base salary.
- Project-based performance bonus.
- Team performance bonus + exclusive celebrations for high-performing teams
- Monthly Chillout Party, Year-End Party, and Team Building activities
Thông tin chung
- Ngày hết hạn: 31/07/2025
- Thu nhập: Thỏa thuận
Nơi làm việc
- Số nhà B30 Hẻm đối diện 54 Nguyễn Hoàng khu đô thị phát triển An Phú, Phường An Phú, Tp Thủ Đức, Tp. Hồ Chí Minh.