director, business MarketingNgân hàng Thương mại Cổ phần Kỹ Thương Việt Nam (Techcombank)

Job Purpose
The job holder manage and take full responsibility for the activities of Marketing - Business Segment - BBDivision, including:
1. Business Marketing Planning and marketing performance management
2. Design marketing content for program/campaign
3. Marketing campaign management
Key Accountabilities (1)
Business Marketing Planning and marketing performance management
- Develop and embed overall BB marketing calendar detailing marketing activities and linking each campaign tostrategy by economic segment, economic sectors/activities, customer groups...
- Manage execution of marketing activities, budget, premium / stocks and provide update
- Co-ordinate with related parties to build communication proposition and creation of perception for products,solutions, aligned with brand name and target customer insight
- Drive preparation and implementation of BB NPS survey
- Design, build, embed and manage BB customer loyalty program by collaborating with other divisions and/orpartnerships
- Develop KPIs and approach for assessment of marketing value. Monitor marketing programs and campaignperformance / fulfilment
Key Accountabilities (2)
Design marketing content for program/campaign- Design content for marketing program, campaign
- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program,campaign
Key Accountabilities (3)
Marketing campaign management
- Develop, embed and manage campaign management mechanism including standard campaign specification,campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
- Strengthen BB public awareness and branding through collaboration with bank-wide Marketing team for awardparticipation...