1. Client communication and demand management
- Serve as the primary point of contact between the company and local Vietnamese or Chinese livestreaming/short-video clients, deeply understanding the client's brand identity, target audience, and sales objectives.
- Lead client brief meetings, accurately record and compile client requirements, and formulate executable project plans.
- Track client feedback in real-time and quickly coordinate internal team responses.
2. Project planning and execution
- Based on client needs, coordinate the operations, creative, scripting, streamer/KOL, shooting, and post-production teams to ensure the efficient and timely output of livestream and short-video content.
- Drive and control the quality of execution steps such as livestream scheduling, product listing, promotional activities, and content scripting.
- Monitor project execution progress, promptly identify issues, propose solutions, and ensure project milestones and delivery results are met.
- Track and analyze livestream/short-video data (e.g., views, conversion rate, sales revenue), conduct regular performance reviews, and generate comprehensive reports.
3. Client relationship maintenance and business growth
- Maintain existing client relationships to enhance client satisfaction and increase the repurchase rate.
- Proactively identify new cooperation needs from clients and propose value-added solutions (e.g., new product exposure, brand events, KOL collaborations, etc.).
- Support the
business development team with new client proposals and project quotations.
4. Cross-departmental collaboration and internal communication
- Maintain highly efficient communication with the local Vietnamese execution team, ensuring project progress information is synchronized.
- Assist the superior in project resource coordination and risk management.
- Participate in internal strategy meetings, providing client market insights and execution feedback.
- Bachelor's degree or above (or in a relevant field), with a major in Marketing, E-commerce, Media, or Advertising strongly preferred.
- 3 years of proven experience in e-commerce third-party operations (TP/Agency), managing livestreaming projects, or brand client management.
- Deep familiarity with Southeast Asian e-commerce platforms such as TikTok Shop, Shopee, and Lazada, as well as the local livestreaming ecosystem.
- Strong communication skills and clear logical thinking; must be able to efficiently drive projects forward in a fast-paced, multi-tasking environment.
- Service-minded and result-oriented mindset; capable of developing practical, executable plans based on client objectives.
- Strong data analysis sense; proficient in using basic spreadsheet and project management tools (e.g., Excel, Notion, Trello, etc.).
- Proficiency in English communication is essential; Chinese language skills are a strong plus