E-commerce Executive (Campaign & Promotion)

About Bloomentum
Bloomentum is a fast-growing global DTC brand group building businesses across apparel, beauty, lifestyle, and family categories. We operate across global markets, with a strong focus on customer-centricity, product excellence, data-driven decision-making, and scalable growth.
About the Role
We are looking for an E-commerce Executive (Campaign & Promotion) to plan, execute, and optimize promotional programs and sales campaigns across our websites and e-commerce platforms.
This is a hands-on, commercially driven role for someone who wants to go beyond simply running promotions. You will connect customer insights, products, pricing, offers, campaign moments, and channel execution to drive measurable business results.
What You'll Do
Plan monthly, quarterly, and seasonal e-commerce campaign calendars based on business priorities, customer behavior, product launches, and market opportunities.
Develop campaign concepts and promotional strategies for seasonal campaigns, product launches, Flash Sales, Mega Sales, and platform events.
Define campaign objectives, target customers, product assortment, promotional mechanics, key messages, timing, and expected outcomes.
Develop and optimize promotional mechanics including discounts, vouchers, bundles, combos, free gifts, and flash deals.
Work with marketplace KAMs and cross-functional teams to execute platform campaigns and promotional events.
Monitor customer behavior, competitor activities, pricing, promotions, and market trends to identify campaign opportunities.
Track campaign performance across Revenue, Orders, Conversion Rate, AOV, Units Sold, and ROI.
Analyze results by product, offer, campaign, channel, and customer segment to identify opportunities for improvement.
Test different products, offers, messaging, timing, and promotional mechanics to improve campaign performance.
What We're Looking For
2-4 years of experience in e-commerce, retail, consumer marketing, or a related field.
Strong commercial thinking and understanding of e-commerce campaign and promotion mechanics.
Familiarity with discounts, vouchers, bundles, flash sales, pricing, and promotional programs.
Comfortable working with e-commerce metrics such as Revenue, Conversion Rate, AOV, Orders, and ROI.
Strong analytical, problem-solving, and decision-making skills.
Customer-centric mindset with the ability to turn customer and market insights into campaign opportunities.
Strong ownership and ability to independently drive assigned goals from planning to execution and optimization.
What We Offer
VND 14,000,000 - 28,000,000/month, depending on experience and qualifications.
Performance-based bonuses.
13th-month and 14th-month bonuses according to company policy and business performance.
100% salary during probation.
Statutory insurance and benefits in accordance with Vietnamese Labor Law.
Direct exposure to leadership and global DTC e-commerce businesses.
Opportunity to work across Product, Marketing, Creative, Operations, and E-commerce teams.
Clear career development opportunities toward E-commerce Lead/Manager.
Complimentary products from Bloomentum's family of brands.
Working location: Hong Kong Tower, 243A De La Thanh, Hanoi
Working hours: Monday-Friday, 9:00 AM-6:00 PM or 10:00 AM-7:00 PM
Employment type: Full-time, On-site
Reports to: CEO