E-Commerce Manager/ Quản lý Thương mại Điện tử

Serve as the hotel or cluster-level eCommerce lead, and execute eCommerce strategy across hotels within a
cluster:
• Report directly (solid line) to the cluster DOSM AND to the GM
• Advise hotels on appropriate on-strategy eCommerce priorities and tactics
Work with the DOSM:
• Set reasonable ecommerce goals for the cluster/hotel, review progress periodically, and troubleshoot
performance issues
• Identify hotel-specific online needs
• Ensure that all hotels within a cluster are fully activated on Brand.com and its in-language global sites by:
• Implementing and managing the Hotel Web Sites on Brand.com and its global sites
• Maintain and update all Brand.com Hotel Web Site content including marketing messaging, imagery,
captions, links, PDFs, hotel alerts, etc.
• Conduct regular audits of Brand.com Hotel Web Sites to ensure each hotel is optimized for high quality
custom images, content, links, and accurate translations, and work with hotels on corrective action
• Coordinate execution of online marketing efforts through approved agencies/vendors.
• Provide tracking, analysis, and reporting on the effectiveness of all e-programs: promotions, PPC, SEO, email, listings, links, banners, etc.
Reporting
• Where appropriate, make a business case to DOSM to justify new features or functionality on Brand.com
• Ensure that all web sites, content, collateral, tactics, etc., for all hotels within a cluster comply with
Brand's Internet Brand Standards and Policies. Monitor for off-strategy web tactics and programs, and
take appropriate action either directly or in collaboration with corporate leadership.
NOTE: This position is not responsible for developing new echannel partners for the cluster/market. This is the
responsibility of the region-level Global eChannel Leads