E-Commerce Manager/ Quản lý Thương mại Điện tửHIIVE Bình Dương New City

Serve as the hotel or cluster-level eCommerce lead, and execute eCommerce strategy across hotels within a
cluster:
• Report directly (solid line) to the cluster DOSM AND to the GM
• Advise hotels on appropriate on-strategy eCommerce priorities and tactics
Work with the DOSM:
• Set reasonable ecommerce goals for the cluster/hotel, review progress periodically, and troubleshoot
performance issues
• Identify hotel-specific online needs
• Ensure that all hotels within a cluster are fully activated on [protected info] and its in-language global sites by:
• Implementing and managing the Hotel Web Sites on [protected info] and its global sites
• Maintain and update all [protected info] Hotel Web Site content including marketing messaging, imagery,
captions, links, PDFs, hotel alerts, etc.
• Conduct regular audits of [protected info] Hotel Web Sites to ensure each hotel is optimized for high quality
custom images, content, links, and accurate translations, and work with hotels on corrective action
• Coordinate execution of online marketing efforts through approved agencies/vendors.
• Provide tracking, analysis, and reporting on the effectiveness of all e-programs: promotions, PPC, SEO, email, listings, links, banners, etc.
Reporting
• Where appropriate, make a business case to DOSM to justify new features or functionality on [protected info]
• Ensure that all web sites, content, collateral, tactics, etc., for all hotels within a cluster comply with
Brand's Internet Brand Standards and Policies. Monitor for off-strategy web tactics and programs, and
take appropriate action either directly or in collaboration with corporate leadership.
NOTE: This position is not responsible for developing new echannel partners for the cluster/market. This is the
responsibility of the region-level Global eChannel Leads