Job Summary The E-Commerce (EC) Manager in Integrated Communication Agency is a pivotal role that bridges client business growth in overall to e-commerce execution within an agency network structure. He/ She will lead end-to-end e-commerce services for clients, from strategy and planning to platform execution, while working closely with cross-functional teams across the Group. As the key client-facing EC representative, the EC Manager combines deep EC expertise with a strong business mindset -understanding the overall business strategy and translating it into effective e-commerce execution.
Job Responsibility
♦ Client Management
Primary point of contact for all EC-related client briefings and project management
Translate client business goals into clear, actionable EC execution plans
Collaborate closely with internal brand, creative, and performance teams to ensure EC strategy stays aligned with business strategy
♦ Execution Partner Oversight
(Execution Partner refers to the third-party platform execution partner managing day-to-day EC operations on behalf of clients).
Coordinate and supervise the Execution Partner across the full EC project lifecycle.
Ensure all deliverables meet client expectations and Brand Agency's commitments.
Proactively manage risks and keep all stakeholders informed and aligned.
♦ EC Strategy & Growth
Advise on EC strategies tailored to each client's business objectives and category.
Monitor performance data and deliver continuous optimization recommendations.
Track market trends and contribute to EC as a strategic service offering at Brand Agency.
Required Skills/ Abilities
♦ Core EC
EC Platform Operations
:
Proficient in operating major e-commerce platforms (Shopee, Lazada, TikTok Shop, Tiki, etc.) and/or owned EC websites; understands end-to-end operations from product listing to fulfilment.
Evaluate EC Strategy & Planning
: Able to evaluate an EC strategy covering channel selection, catalogue structure, pricing, promotions, and campaign planning aligned with revenue targets.
Performance Analytics
: Analyses EC data (GMV, conversion rate, CAC, ROAS, LTV) to drive data-informed optimization decisions.
Digital Marketing Integration
: Integrates EC with broader marketing activities including SEO/SEM, paid social, CRM, email marketing, influencer and livestream commerce.
UX/UI for EC
: Evaluates and provides actionable feedback to improve user experience across EC platforms.
EC Tech & Systems
: Understands core EC system architecture (OMS, WMS, payment gateway, API integration); able to communicate effectively with technical teams without needing to write code.
Leverages AI tools (ChatGPT, Claude, platform-native AI ad optimization on Shopee/Lazada/TikTok Shop, etc.) to optimize product content, support data analysis, and improve operational efficiency.
♦ Business & Strategic Mindset
Understands client business models and P&L; positions EC as a revenue growth lever, not merely a sales channel.
Grasps brand strategy and positioning; ensures all EC activities accurately reflect brand identity and values.
Committed to continuous learning, experimentation, and improvement; adapts quickly to market changes and evolving EC technologies.
Evaluates EC solutions through a cost-benefit lens; prioritizes initiatives with clear ROI and feasible resource requirements.
♦ Project Management
Develops detailed project plans covering scope, timeline, milestones, and risk registers; monitors progress and adjusts flexibly as needed.
Effectively coordinates multiple stakeholders (clients, cross-functional teams across the Group); manages expectations with clarity and transparency.
Proactively identifies risks, escalates at the right moment, and proposes solutions to keep projects on track.
Applies flexible project management methodologies (Agile, Scrum, or hybrid) suited to the nature of EC projects.
♦ Communication & Collaboration
Confidently presents, persuades, and defends recommendations in front of C-level clients; communicates professionally with both Vietnamese and English-speaking stakeholders.
Works effectively with colleagues across creative, strategy, media, and tech teams; builds consensus and fosters a collaborative cross-functional culture.
Produces professional EC reports, proposals, and decks; presents insights clearly for both technical and business audiences.
Experience, Education, Personal Attributes
Minimum 5 years of experience in e-commerce management, preferably within a digital or integrated marketing agency.
Experience in Social commerce
,
Affiliate marketing, relationship with MCNs is a plus.
Proven track record of managing EC campaigns on Shopee, Lazada, and/or TikTok Shop in Vietnam.
Experience in client servicing or account management in an agency environment is strongly preferred.
Exposure to IMC, Brand Strategy, or working alongside creative and brand teams is a significant advantage.
Bachelor's degree in Marketing, E-Commerce, Digital Marketing, Business Administration, Communications, or related fields.
EC certifications (Google Analytics, Meta Blueprint, Shopee/Lazada Partner, etc.) are a plus.
Benefits o Working in a dynamic, friendly, and supportive environment.
o Growing business.
o Once the employee has passed probation and signed a labor contract, the employee will have other benefits as follows:
16 annual leave per year;
13th-month salary;
Year-end bonus based on performance and business result;
Salary review annually;
Annual health check;
Social insurance, health insurance, unemployment insurance (Vietnamese Law);
Insurance benefits package;
Mobile phone fee allowance based on the company's policy;
Participate in company events, company trip;
Participate in the company's training programs, self-studying program (supported by the company).
We thank all applicants for your interest; please note that only candidates whose qualifications closely match the requirements of this role will be contacted for further steps.
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