Ecommerce Executive/SeniorCông ty TNHH Phúc Giang

Mô tả Công việc
• Responsible for merchandising PGI's e-store and managing on-site promotions.
• Develop and execute the online merchandising strategy.
• Generate new business from existing customers (Ecom platforms), and identify and develop new ecom business units.
• Provide ongoing sales reporting and analysis, focusing on ROI, conversion rate and other marketing KPI's.
• Facilitate communication between cross-functional teams and Harman team to meet deliverables.
• Work closely with Harman Digital marketing team and PGI sales & marketing team to optimize search engine marketing through targeting to provide the best consumer experience across platforms.
• Work with Digital marketing team or Agency to develop integrated campaigns that span across email social, on-site and mobile.
• Manage and grow customer database through acquisition campaigns, brand partnerships, and innovative strategies.
• Lead conversion rate and optimization through online activities/ campaigns including: A/B testing, customer journey analysis, copy optimization, online surveys/customer feedback, cart abandonment analysis, and consumer segmentation.
• Conduct QA testing to ensure accuracy of new products/ promotions details display across platforms and optimal user experience
Location: 5-7 D52 Street, Ward 12, Tan Binh District