Beauty / Skincare / Cosmetics | HCMC
25-30M+ VND/month + Performance Bonus/KPI
About the Role
We are looking for an E-Commerce Marketing Manager to own growth and commercial performance across TikTok Shop, Shopee and Website.
This role focuses on Growth + Commercial + Data, rather than marketplace operation alone.
Key Responsibilities
Develop and execute E-commerce growth plans based on Revenue/GMV targets.
Own and optimize Traffic, Conversion, AOV, ROAS, CAC and Repeat Purchase.
Manage E-commerce performance across TikTok Shop, Shopee and Website.
Work with Performance, Affiliate, KOL/KOC, Creator and Livestream teams to drive sales.
Develop Hero SKU, Product Mix, Promotion, Bundle/Combo and Pricing strategies.
Analyze performance by Channel → Campaign → SKU → Traffic → Conversion → Revenue and turn insights into action plans.
Manage E-commerce budget, reporting and forecasting; work with Finance to monitor actual performance and profitability.
Lead/coordinate E-commerce-related teams and work cross-functionally with Marketing, Sales, Operations and Finance.
Requirements
3-5+ years in E-commerce / Digital / Growth Marketing.
1-2+ years Lead/Manager experience preferred.
Hands-on experience with TikTok Shop and/or Shopee.
Strong understanding of GMV, ROAS, CAC, CVR, AOV and Repeat Purchase.
Experience managing revenue targets and marketing budgets.
Strong Commercial, Data-driven, Growth and Ownership mindset.
Experience in Beauty / Skincare / Cosmetics / FMCG / Consumer Brands is a plus.
KPI
Revenue/GMV Growth | ROAS/CAC | Conversion | AOV | Repeat Purchase | SKU Performance | Affiliate/Creator Performance | Budget Control
GMV is not the only measure of success - we value sustainable growth, marketing efficiency and profitability.
Reporting
Initially report directly to CEO/BOD. After a Marketing Manager is appointed, report to Marketing Manager.
E-commerce Marketing Manager
: E-commerce Growth & Commercial Performance
Marketing Manager
: Overall Marketing Strategy & Brand Growth
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