English Content Lead

Overview:
RMIT Vietnam is looking for an English Marketing Content Specialist to create clear, compelling and engaging content that brings our brand and stories to life. This role will shape high-quality English content across campaigns, editorial, social media, publications and video, helping us connect with audiences in Vietnam and internationally.
For this role, the minimum English language requirement is IELTS General with an overall score of at least 8.0.
Expected start date: at the earliest available opportunity.
WHY JOIN RMIT VIETNAM?
At RMIT Vietnam, international exposure meets real-world impact through strong industry and government collaboration. Working at RMIT means building a meaningful career while creating impact in a high-performing environment.
Further insight into our mission, impact and global connections is available in the RMIT Vietnam Profile.
WHAT WE OFFER
Expatriates
Competitive remuneration package USD for expatriate candidates
Relocation allowance package starting at US$6,000
Relocation flights from home location to Vietnam for candidate and direct dependents (if applicable)
International repatriation flights for the staff and direct dependents at the end of their contract.
School tuition fees for children to attend the K-12 program in Vietnam, up to US$20,000 per child or US$40,000 for two children per year.
Premium private medical insurance for employee and immediate family, plus Personal Accident Insurance
Dedicated support from Global Mobility Team to support with immigration and relocation to Vietnam.
Vietnamese candidates
Competitive remuneration VND package for Vietnamese candidates.
13th month Tet bonus
Private Health insurance for you and your family, plus Personal Accident Insurance
Other benefits
Generous annual leave, sick leave, volunteer leave and public holidays (Christmas and Tet Holidays)
Professional development and career advancement
Access to state-of-the-art facilities and resources
A vibrant and diverse campus life and more!
POSITION SUMMARY
This position is responsible for developing high-quality English marketing content for RMIT Vietnam's domestic and international audiences. The role combines strong editorial judgement with marketing, storytelling and creative copywriting skills. It requires translating audience insights, value propositions and complex information into clear, compelling content across channels - from long-form editorial and publications to campaign copy, social content and video scripts.
Working closely with the Strategic Creative Content Manager and internal stakeholders, the role contributes to messaging development, brand storytelling and creative content ideas, while maintaining the quality, consistency and effectiveness of RMIT Vietnam's English marketing communications.
KEY ACCOUNTABILITIES SUMMARY
Develop compelling content angles, narratives and storytelling approaches that translate audience insights, market context and RMIT value propositions into engaging English-first content.
Support the Strategic Creative Content Manager in developing brand stories, campaign messaging, creative content ideas and storytelling directions for priority projects.
Create and edit English marketing content across websites, publications, campaigns, video, email, social and other formats, with particular ownership of Postgraduate, international and other priority audiences.
Develop creative campaign copy and short-form content, including but not limited to headlines, advertising copy, social copy and engaging video scripts.
Lead the editorial quality and consistency of English and English-translated marketing content, ensuring accuracy, clarity, narrative flow, tone, audience relevance and alignment with RMIT's brand voice, writing style and marketing objectives.
Independently manage assigned content projects, working with stakeholders to clarify briefs, gather inputs, manage feedback and deliver work on time, on brief and on strategy.
Contribute to the continuous improvement of RMIT Vietnam's English content standards, brand voice, storytelling practices and editorial governance.
Projects may span recruitment publications, brand campaigns, digital and social content, video and multimedia storytelling, and recruitment event materials.
Other duties commensurate with the scope of the role
Key Selection Criteria
A relevant tertiary qualification in Communications, Journalism, Marketing, Public Relations, English or a related discipline.
Minimum five years' experience in marketing content writing, copywriting, branded content or related communications roles, with a strong portfolio of published English work across different formats and channels.
Strong marketing mindset, with the ability to understand audience needs, market context and value propositions and use these to shape effective content.
Demonstrated creative thinking in content development, including the ability to identify compelling angles, story ideas or fresh ways to communicate a message.
Excellent English writing and editing skills, with strong editorial judgement, storytelling and creative copywriting ability (from long-form content to sharp headlines, short copy and video scripts), and sensitivity to tone, voice and audience.
Strong stakeholder and project management skills, with the ability to clarify briefs, manage feedback, prioritise competing work and deliver high-quality content to deadlines.
Ability to work independently and collaboratively in a multidisciplinary marketing environment.
Appointment to this position is subject to passing a Working with Children check.
Ability to display appropriate behaviours in line with the position, RMIT Values and RMIT Leadership Model.
For full details of the accountability, please refer to the Job Description.
HOW TO APPLY To be considered for this role, it is mandatory to submit both a resume and a cover letter. Please click on the 'Apply' link provided in this Job Ads to initiate the application process.
Applications will be reviewed on a rolling basis, and the University reserves the right to appoint prior to the closing date.
Compliance Requirements
All academic appointments at RMIT Vietnam must meet University and local regulatory requirements, including English proficiency, background checks, and (for international candidates) eligibility for a work permit.
English is the language of teaching and communication at RMIT Vietnam. For this role, the minimum requirement is IELTS (General) with a score of at least 8.0 (or equivalent, as outlined in the Recruitment, Selection and Onboarding Guidelines).
Further guidance will be provided during the recruitment process.
RMIT UNIVERSITY COMMITMENT
RMIT is committed to the rights of students and staff to be safe, respected, valued, and treated as equal in their place of study and work. All staff are expected to share this commitment and contribute to a safer community. While carrying out their role, staff are in a position of trust with students.
Staff have a duty of care to report well-being concerns about students through the designated channels and uphold the code of conduct. RMIT Vietnam expects all staff members to comply with its Code of Conduct, policies and procedures, which relate to legal and regulatory requirements and our ways of working.
IMPORTANT NOTICE:
Please ensure that your application is submitted through our Workday system on the RMIT Careers page. We do not accept applications through other means.
RMIT Vietnam will never request any fees or payments during the application process. Be vigilant about scams asking for payment to apply.
For any questions or support, feel free to reach out to our Talent Acquisition team at [protected info]
#RMITVietnam
Applications Close:
11 thg 10 2026 11.59 pm
RMIT University Vietnam (RMIT Vietnam) is a campus of RMIT University. RMIT Vietnam is creating an innovative research, teaching and learning culture. We are committed to providing internationally recognised high-quality education and professional training for our students, clients and members of the community. As an internationally recognised Australian university based in Asia, RMIT Vietnam is assisting in the development of human resources capability in Vietnam and the region.
[protected info]