Mô tả công việc
Mô tả Công việc
The Financial Service Marketing Expert is responsible for the growth and commercial success of Co-branded Cards. Unlike traditional marketing, this role requires a deep "Product-First" mentality-understanding the technical infrastructure (APIs, BRDs) and product mechanics to design high-converting marketing campaigns, optimize the digital acquisition funnel, and maximize the lifetime value of cardholders.
Growth Marketing & Go-To-Market (GTM)
Translate complex product features and technical value propositions into compelling marketing messages that resonate with SkyJoy members.
Lead GTM strategies for new card launches, ensuring seamless coordination between banking partners (e.g., HDBank, VPBank) and the Vietjet ecosystem.
Define and execute "Product-Led Growth" initiatives, using data and experimentation to improve the conversion rate of the digital application journey.
Customer Lifecycle & Value Management
Deeply analyze the customer journey to identify friction points in the card application or activation process.
Design automated lifecycle marketing campaigns (Email, App Push, SMS) based on API-driven triggers to encourage card usage and spend.
Monitor daily business performance, acting as a Marketing "Business Owner" to ensure the profitability and visibility of card products.
Technical & Partner Collaboration
Collaborate with the Tech team to ensure marketing tools and tracking (attribution, event logging) are correctly implemented via APIs.
Work with external partners (UnionPay, Visa/Mastercard) on joint marketing funds (JMF) and co-marketing executions.
Bridge the gap between technical constraints and creative solutions to deliver a "wow" experience for the customer.
Yêu cầu
Yêu Cầu Công Việc
Professional Experience
6+ years of experience in Card Product Management or Product Marketing, ideally in Retail Banking or Fintech.
Must-have: Hands-on experience with Card products and a solid understanding of the "under-the-hood" mechanics (Policy, Process, Risk, and Technical BRDs).
Sector Experience: Background in Banking, Fintech, or Digital Financial Services. Experience with challenger banks, payment schemes, or FX is a major plus.
Skills & Competencies
Technical Literacy: Ability to discuss API connections and digital banking services with engineers while extracting the "key information" for marketing.
Analytical Mindset: A strong interest in data; ability to run A/B tests, analyze funnels, and balance quantitative data with qualitative user feedback.
Agile & Execution-focused: Comfortable working in a fast-paced environment, managing multiple projects, and aligning stakeholders quickly.
Design Thinking: Ability to visualize the customer life cycle and build marketing strategies that enhance the overall product experience.
Personal Attributes
Ownership: A self-starter who takes full responsibility for the "Growth" KPIs of the card portfolio.
Creativity: Ability to find innovative ways to acquire users within the aviation and loyalty ecosystem.
Balance: A master at balancing tech requirements, customer demands, and the bottom-line profit.
BENEFITS:
Competitive salary package (Base salary and performance bonuses).
Probation period salary is 100% of the official salary.
Comprehensive health and accident insurance.
15 days of annual leave.
Provision of work equipment (Macbook/ Laptop, mouse, monitor, etc.).
A creative and modern working environment.
Quyền lợi
Laptop
Chế độ bảo hiểm
Phụ cấp
Đồng phục
Chế độ thưởng
Chăm sóc sức khỏe
Đào tạo
Tăng lương
Công tác phí
Nghỉ phép năm
CLB thể thao
Thông tin chung
Nơi làm việc
- Galaxy Innovation Hub - D1 Road, Hi-Tech Park, District 9, HCMC.