About the RoleWe are looking for a creative, results-driven Gaming Content & Social Media Manager to help promote our casual cricket game and grow its audience across multiple digital platforms.
You will be responsible for developing content ideas, creating and managing content, maintaining a consistent publishing schedule, and identifying new ways to attract and engage players.
The ideal candidate is someone who understands social media, enjoys creating content, follows digital trends, and can demonstrate that their previous content has achieved measurable results.
A genuine interest in and knowledge of cricket is highly preferred.
Key Responsibilities
Develop creative content ideas and campaigns to promote the game.
Build and manage a daily/weekly content calendar across multiple social media and digital platforms.
Create, coordinate, and publish engaging content, including:
Short-form videos
Graphics and images
Memes and social posts
Blog articles
Community content
Promotional and campaign content
Other creative formats that can attract and engage players
Adapt content for different platforms, audiences, and formats.
Monitor social media trends, gaming trends, and relevant cricket content to identify new opportunities.
Experiment with different content formats, messaging, and creative concepts to improve reach and engagement.
Monitor content performance and use data to improve future content.
Work with the game/product team to understand new features, updates, events, and promotions and turn them into engaging content.
Help build and maintain an active community around the game.
Track and report key content and social media performance metrics.
Requirements
Experience in social media, digital content, content marketing, gaming content, or a similar role.
Strong understanding of social media platforms and digital content trends.
Proven ability to develop creative content ideas and execute them consistently.
Experience creating or managing a variety of digital content, including social media posts, videos, graphics, blogs, and other creative formats.
Strong creative thinking and the ability to identify content opportunities independently.
Comfortable working with content creation tools for video, graphics, and other digital media.
Strong analytical mindset with the ability to understand content performance and use data to improve results.
Fluent English, both written and spoken.
Able to work independently, manage deadlines, and maintain a consistent publishing schedule.
Strong interest in gaming and digital entertainment.
Genuine interest in and knowledge of cricket is highly preferred.
Portfolio & Proven Results - RequiredApplicants must submit a portfolio or examples of previous content work, including their role, platforms used, and measurable results such as views, engagement, reach, follower growth, traffic, or conversions.
Preferred Qualifications
Experience promoting mobile, web, casual, sports, or gaming products.
Knowledge of cricket and its online communities/audience.
Experience growing a social media account or online community from the early stages.
Experience with paid and organic social media campaigns.
Experience using analytics tools to measure content performance.
Basic graphic design and/or video editing skills.
Experience working with influencers, creators, or gaming communities.
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