General Manager / Managing Director Savvy Smart Deals

THE ROLE
Savvy Smart Deals is looking for a senior operator to run the business end to end.
This is not a traditional General Manager role.
You will have full responsibility for the commercial performance of Savvy Smart Deals, including:
• P&L
• Product strategy
• Sourcing
• Pricing
• Marketing
• Traffic
• Sales
• Inventory
• Budgets
• Operations
• Team performance
• Growth
You will effectively operate Savvy as the business owner, with responsibility for turning products into profitable, scalable businesses.
WHAT YOU WILL OWN
Business & P&L
• Own revenue, margin, profit, budgets and forecasts
• Manage marketing spend and operating costs
• Review weekly performance and take corrective action quickly
• Ensure every major product and channel has clear economics
Products & Sourcing
• Continuously identify strong new product opportunities
• Evaluate market demand, competition, margin and scalability
• Work with suppliers and sourcing teams
• Negotiate price, MOQ, terms, production and lead times
• Manage product launches and seasonal planning
• Decide what to launch, scale, improve or discontinue
Marketing & Offers
• Own product positioning and offer strategy
• Approve pricing, bundles, discounts, upsells and recurring revenue opportunities
• Direct landing pages, advertorials, checkout, creative and video strategy
• Drive conversion-rate, AOV and customer-value improvements
• Ensure every offer is commercially ready before significant traffic is released
Traffic & Sales
• Build relationships with affiliate networks, publishers, media buyers and traffic partners
• Negotiate payouts and commercial terms
• Secure profitable traffic at scale
• Expand successful offers into new geographies and channels
• Manage Shopify, direct-response funnels, affiliates, Amazon, remarketing and other sales channels
Inventory & Operations
• Own inventory planning and purchasing decisions
• Prevent stockouts and excessive inventory
• Improve use of existing inventory through new offers, bundles and upsells
• Coordinate suppliers, fulfillment, logistics and warehouse operations
• Ensure operational problems do not interrupt sales
Performance & Analytics
You must understand and actively manage:
• Revenue
• Gross and net profit
• CPA
• ROAS
• RPC
• CVR
• AOV
• Affiliate payouts
• Payment approval rates
• Refunds and chargebacks
• Inventory levels
• Recurring revenue
• Customer lifetime value
This is a data-driven role. Decisions should be based on economics, not opinion.
Leadership
• Lead the Savvy business and operating team
• Set priorities, owners and deadlines
• Hold teams accountable for results
• Coordinate sourcing, creative, marketing, technology, analytics, finance and operations
• Recruit and develop strong people
• Remove roadblocks and keep execution moving