Mô tả Công việc
ROLES:
To ensure a consistent, integrated brand perception and user-experience.
To supervise and directly execute high-quality visual design concepts, campaign adaptations, and marketing collaterals across all retail and digital channels, ensuring a consistent and luxury brand perception.
RESPONSIBILITIES:
1. Creative Execution & Art Direction Support
· Translate brand strategies and campaign themes into compelling Key Visuals (KV), campaign concepts, editorial layouts, and digital/physical marketing collaterals.
· Set high aesthetic and layout standards for all creative outputs, ensuring typography, color accuracy, and overall composition perfectly match the luxury tone of voice.
2. Hands-on Design & Campaign Execution
· Directly design Key Visuals (KV), campaign layouts, promotional posters, banners, and marketing collaterals for local retail events, brand activations, seasonal sales campaigns and other assets.
· Adapt, localized, and apply global brand guidelines from international luxury houses into various local touchpoints (OOH, Print Ads, In-store POP/POSM, VIP Invitations, Digital/Social media), E-commerce, CRM programs, and
digital marketing.
3. Cross-functional Collaboration
· Collaborate closely with
Brand Marketing, Visual Merchandising (VM), Retail, and E-commerce teams to deliver creative assets on time and aligned with commercial goals.
4. Trend & Brand Knowledge
· Stay updated with luxury fashion trends, visual layout techniques, and digital media innovations to continually elevate the visual identity of brands under management.
Others: follow other requests and assignments from Line Manager based on business needs