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Lead the development and execution of short- and long-term strategic marketing plans to drive sustainable business growth, market share, and profitability.
Take ownership of the full P&L of the assigned business/portfolio, including revenue, gross profit, operating profit, marketing budget, forecasting, pricing, promotion, and ROI.
Translate market, consumer, competitor, and business insights into clear commercial and marketing strategies, identifying opportunities for portfolio growth, innovation, and market expansion
Lead product lifecycle and go-to-market strategies, from product concept, NPD and launch to post-launch evaluation and portfolio optimization.
Work closely with Sales,
Trade Marketing, R&D, Finance, Supply Chain, Manufacturing, and other functions to turn strategies into effective commercial execution and deliver business results.
Monitor business and market performance, identify gaps and opportunities, and proactively adjust strategies to achieve sales and profitability targets.
Ensure marketing activities and investments are business-driven and result-oriented, with a strong focus on commercial impact rather than communication execution alone.
Lead, coach, and develop team, building a high-performance culture and developing future marketing talents.
Build strong relationships with key internal and external stakeholders and drive cross-functional collaboration.
Take full ownership of assigned business results and demonstrate resilience, strong execution, and persistence in overcoming challenges.
Perform other duties and projects assigned by the line manager.