About ADA
ADA is the leading data and artificial intelligence company that designs and executes integrated digital, analytics, and marketing solutions. With operations across Asia and a global outlook, ADA helps enterprises accelerate their digital transformation by unlocking the power of data. We serve top-tier brands across CPG, retail, telco, and BFSI sectors through innovative and scalable data-driven solutions.
One of our core service lines is Intelligent Commerce - a solution that enables brands to unify their data across eCommerce and other channels, layer AI-driven insights on top of it, and turn that intelligence into measurable business growth.
At the heart of this is our proprietary technology platform, which automatically consolidates data from eCommerce platforms (Lazada, Shopee, TikTok Shop and more) alongside paid media channels (Meta, Google, TikTok Ads and more) and offline sources - giving brands a single, connected view of their performance and the tools to act on it.
About This Role The Director, Growth & Data Solutions exists to lead ADA's revenue growth agenda across the Intelligent Commerce business. This is a senior, strategic leadership role responsible for building and converting a high-value portfolio of international brand clients - driving new contract revenues, protecting and growing existing accounts, and ensuring every key stakeholder within our clients' organisations derives continuous, measurable value from what ADA delivers.
This role requires more than commercial leadership. Our solutions are technically complex - spanning data unification, eCommerce platforms, paid media integration, and AI-driven insights - and difficult to master without a background in data, analytics, or SaaS/technology solutions. The Director must go deep enough into ADA's product, data, and platform capabilities to act as a trusted technical advisor to clients - not solely a relationship owner who defers technical substance to Delivery or Solutions teams.
The Director oversees both the Sales team and the Account Management team, setting the commercial direction, culture, and execution standards across both functions. A core priority of this role is to deeply map the organisational structures of international FMCG and corporate clients, build enduring personal relationships with every key decision-maker and influencer, and create the conditions for long-term revenue growth through trust, technical credibility, value delivery, and consistent upsell.
This is a highly visible leadership role requiring exceptional commercial instinct, executive presence, and genuine technical/data fluency, enabling the individual to operate with credibility at the C-suite level in complex, multi-stakeholder corporate environments - while also being able to advise directly on product and data capabilities.
Accountabilities / Key Responsibilities
Serve as ADA's most senior commercial and technical presence in client engagements for data solutions and Intelligent Commerce - leading executive presentations, strategic workshops, and high-stakes negotiations with credibility, authority, and deep industry and product knowledge. Advise clients directly on data architecture, product features, and platform capabilities where relevant, rather than relying solely on Delivery or Solutions teams to translate.
Define and own ADA's commercial strategy for the eCommerce business unit, setting revenue targets and go-to-market priorities across new business and existing accounts.
Lead, coach, and develop the Sales team and the Account Management team - setting clear performance expectations, fostering a high-accountability culture, and ensuring both functions operate as one unified commercial engine.
Build and maintain strong personal relationships with senior stakeholders across all key client accounts - not limited to day-to-day contacts but extending to category leads, finance, procurement, and C-suite. Proactively identify relationship white spaces and deploy targeted engagement strategies to build presence at all levels of the client hierarchy.
Drive revenue growth through new contract wins, client retention, and disciplined upsell across the existing portfolio.
Maintain sufficient technical fluency in ADA's data platform, eCommerce integrations, and AI/analytics capabilities to shape solution design in real time with clients - escalating to Delivery, Solutions, and Product teams for deep technical builds and implementation, while remaining the client's primary advisor throughout.
Collaborate closely with Delivery, Solutions, and Product teams to ensure proposals are commercially sound, operationally deliverable, and differentiated in the market. Act as the bridge between client ambition and ADA's capability.
Monitor market trends, competitive dynamics, and client industry developments to sharpen ADA's commercial positioning and ensure the business stays ahead of client needs across the FMCG and retail sectors.
Requirements
Strong working knowledge of eCommerce and
digital marketing data ecosystems (e.g. marketplace APIs, ad platform data, CDPs, attribution models, AI/ML-driven insights), sufficient to advise clients directly on solution design and data/product capabilities.
Prior experience in a solutions engineering, pre-sales, data/analytics, or product role - in addition to commercial experience - is highly valued.
Prior exposure to Southeast Asian markets, with understanding of the regional eCommerce landscape, is strongly preferred.
Bachelor's degree in Business, Marketing, Commerce, Data/Computer Science, or a related field.
MBA or postgraduate qualification strongly preferred; candidates with equivalent executive-level track records will be considered.
Formal training or certification in enterprise sales methodologies (e.g. SPIN, Challenger, MEDDIC) is a plus.
Minimum 10 years of commercial experience, with significant tenure in eCommerce, FMCG, data/analytics, SaaS, or digital services in a corporate environment.
Proven track record of leading both sales and account management teams at a senior level.
Demonstrated history of closing large, complex enterprise contracts and growing accounts significantly over time.
Deep experience navigating multi-stakeholder environments within international FMCG or corporate organisations.
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