Mô tả công việc
Founded in 2009, Magestore aims to become a long-term partner of global retail brands. Our solutions include the world's point of sale and retail management software for Magento, complemented by professional IT services. As a part of the BSS Group since 2022, we're excited to expand our comprehensive retail solutions to even more businesses in the future.
Job overview
We're looking for a hands-on Growth Marketing Specialist to own the marketing funnel for our flagship Magento POS product. This is a mature product in a stable B2B market - your job is to maintain and optimize the funnel that's already in place, defend our conversion rates, and find efficient ways to keep qualified merchants and agencies coming to our sales team.
You'll report directly to the leadership team and own a single, clear KPI: sales qualified leads. You'll work closely with leadership on growth strategy, with the autonomy to own execution end-to-end. You'll also collaborate with our SEO, content, and ads specialists to keep the funnel running.
As Magestore continues to invest in R&D for new products, this role also opens the door to leading growth for adjacent product lines.
Responsibilities
Funnel ownership and reporting
Own the weekly SQL number for Magento POS, including reporting, analysis, and recommendations
Maintain and improve our existing measurement setup
Run weekly performance reviews with leadership, surfacing what's working, what isn't, and what to do next
Translate funnel data into specific actions: which pages to fix, which channels to defend, which experiments to run next
Funnel optimization and experimentation
Identify and address conversion leaks across the funnel, from first touch to first sales meeting
Run structured experiments (A/B tests, landing page iterations, channel pilots) with documented results
Optimize lead capture, nurture sequences, and meeting-booking flows for efficiency
Defend organic and inbound performance as the primary acquisition foundation
Cross-functional collaboration
Work closely with SEO, content, and ads specialists to align execution with funnel outcomes
Partner with the business consultant team to ensure marketing output translates into qualified first meetings
Support leadership in evaluating growth opportunities for adjacent and upcoming products
Yêu cầu
Min 2 years of experience in growth, performance, or inbound marketing, ideally within a B2B software
Strong analytical foundation: comfortable living in dashboards and extracting insight from imperfect data
Hands-on experience with marketing analytics tools, especially Google tools.
Working knowledge of digital and inbound marketing, with practical experience in SEO and/or content marketing strongly preferred - you'll need to collaborate effectively with specialists in these areas
Experience running structured experiments (A/B tests, channel tests) with documented outcomes
Understanding of conversion tracking and basic attribution in B2B funnels with longer sales cycles
Comfortable with low-volume, high-value B2B markets where every lead matters
Highly organized, proactive, and accountable - you don't wait to be told something isn't working
Good written and verbal communication skills in English. IELTS 6.5 or above
Nice to have
Familiarity with the Magento, Shopify, or Adobe Commerce ecosystem
Experience working with sales teams in B2B software
Quyền lợi
Salary: up to 25M VND, reviewed every 6 months
5-day workweek (Monday to Friday, 8:30 AM to 5:45 PM)
Agile and drama-free working environment that respects differences and focuses on human development
Team-building events, picnics, and summer trips
13.5 days of annual absence (12 days in accordance with the law + 1.5 days company trip)
Social and health insurance in accordance with the Vietnam Labor Code
Birthday gifts, seniority allowance, course & certificate coverage
Thông tin khác
Thời gian làm việc
Thứ 2 - Thứ 6 (từ 09:00 đến 18:15)
nghỉ trưa từ 11:45 - 13:15
Thông tin chung
Nơi làm việc
- Hà Nội: Vinaconex Diamond, 459c Bạch Mai, Phường Hai Bà Trưng (quận Hai Bà Trưng cũ)