[hà nội] TRADE MARKETING SPECIALISTCÔNG TY TNHH THƯƠNG MẠI CARLSBERG VIỆT NAM

Mô tả Công việc
Strategic purpose of the position:
To execute standard for brand images at point of sales and support the expansion of quality distribution by developing and implementing trade activities on time in full.
Job responsibilities:
Develop and manage execution of trade activities as per Commercial calendar
1. Brand & Trade Activities:
· Develop below-the-line activities (BA mechanics, outlet mechanics, retailer mechanics...) in cooperation with Brand team
· Implement documents (PAF, PR, act process, monitoring template, sales briefing & payment) in collaboration with other stakeholders.
· Manage POSM and work with BA to support brand events & trade activation
2. TONT Outlets Efficiency:
· Develop, deploy, track performance and action plan
· Perfect store model: follow up, tracking and action plan to improve.
· Take lead Trade Activation at TONT outlets with perfect execution in-store.
· Develop Push & Pull activities to support Sales team & BA Team to drive performance.
3. Data & Performance Analysis
· Conduct tracking, analyse performance data and reports to help evaluate execution excellence in the market
· Collect market data, draw insight and recommend response
4. Other tasks assigned by managers