1. RESPONSIBILITIES
Content Execution & Production (45%):
Coordinate with the Marcom team to build the content calendar, produce content for new store openings, and recommend local store marketing activities.
Coordinate with media agencies to deliver content in line with the agreed media plan.
Support the Marcom team in communicating in-store activities and co-hosted events with Guardian's brand partners.
Produce trending always-on (AO) content for TikTok and follow event calendars to publish stories, posts, and exclusive announcements.
Adapt social assets from approved briefs, master key visuals (MKVs), and campaign guidelines for Facebook, Instagram, and TikTok.
Support short-form video creation, basic graphic design, caption writing, and content formatting using Canva, CapCut, and approved tools.
Protect core brand elements during adaptation, including logo usage, color palette, typography, message hierarchy, product visibility, and call-to-action (CTA).
Maintain organized working files, final assets, version records, and approval logs.
Coordinate with Customer Service to support minigame execution for Guardian and partner brands on official fanpages.
Social Media Operations & Governance (30%):
Monitor partner social calendars and execute scheduled publishing accurately and on time via the publishing system.
Verify product names, prices, promotional mechanics, dates, links, tags, and required disclaimers prior to publishing.
Track content status, deadlines, and approvals with senior team members, agencies, and internal stakeholders.
Monitor customer comments/questions, escalate sensitive issues, and summarize recurring feedback themes.
Social Advocacy & Creator Support (15%):
Support line managers in executing KOC, UGC, expert, and community initiatives through product coordination, permission tracking, and campaign delivery follow-up.
Follow up on the reusable content tracker with creative agencies.
Track sponsored products designated for KOC and UGC activities.
Reporting & Other Tasks (10%):
Collect monthly content performance data and maintain accurate reporting files.
Track competitor activities, social platform trends, and emerging product interests.
Assist in post-campaign recaps by linking content output with reach, engagement quality, and traffic.
Perform other tasks as assigned by line managers.
2. CANDIDATE REQUIREMENTS
Final-year students or recent graduates in Marketing, Communications, Digital Media, Multimedia, Business, or related fields.
Available for a full-time internship of at least 3 months (6 months preferred).
Working proficiency in Canva and PowerPoint; hands-on experience with CapCut is an advantage.
Basic understanding of Facebook, Instagram, and TikTok content formats and user behavior.
Comfortable using Excel or Google Sheets for performance trackers and basic reporting.
Curious and proactive in applying AI tools and digital solutions to improve content production efficiency.
Strong attention to detail, deadline ownership, and receptiveness to constructive feedback.
Genuine interest in beauty, wellness, healthcare, or retail content is highly preferred.
3. HOW TO APPLY
Interested candidates, please send your application package to email: [protected info]
Email Subject: [Guardian Vietnam - 10/2026] Social Content & Brand Experience Intern - Full Name
ADDITIONAL INFORMATION
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