COMPANY INTRODUCTION
Địa điểm: Hồ Chí Minh - Loại hình công ty: Công ty Việt Nam - Lĩnh vực kinh doanh: IT (Lập trình, Công nghệ thông tin, Internet, ...) - Quy mô công ty: Vừa (50 - 249 người có BHXH) - Website: [protected info] - Fanpage: [protected info]
724 Software is a dynamic startup delivering innovative software solutions for global clients. We specialize in software development, IT outsourcing, and digital transformation. Our agile, collaborative culture empowers every team member to grow, take ownership, and make an impact, driving meaningful results for businesses across various industries worldwide.
B2B Outbound Marketing Specialist
Địa điểm: Hồ Chí Minh - Tính chất công việc: Toàn thời gian - Chuyên môn: Marketing, Truyền Thông, PR - Kinh nghiệm: Yêu cầu ứng viên có kinh nghiệm - Mức lương: Từ 15 Triệu - Dưới 20 Triệu VNĐ / Tháng; Từ 20 Triệu VNĐ trở lên / Tháng
JOB DESCRIPTION
Position overview
This role owns the outbound lead generation engine end to end: building and running cold email campaigns, sourcing and qualifying prospects, and operating the marketing automation system that nurtures leads from first contact to sales-ready. The role combines hands-on outbound execution with the RevOps work needed to track, score, and prepare leads for handoff.
Outbound Execution
Build and run multi-step cold email sequences on a dedicated platform (Instantly, Lemlist, Smartlead, or equivalent)
List building and prospect data cleaning via [protected info] and LinkedIn Sales Navigator based on the defined ICP
Manage deliverability: domain warm-up, domain health monitoring, inbox separation, bounce and spam rate control
Write and A/B test email copy by target market (US, UK, AU, SG, EU)
RevOps and lifecycle
Operate CRM workflows (HubSpot or equivalent): classify leads by lifecycle stage, score and filter MQL/SQL
Track engagement signals (open, click, reply) and nurture leads that are not yet ready until they reach the handoff threshold
Hand qualified leads to the Sales team following an agreed process, with full context attached
Report on metrics: positive reply rate, MQL/SQL, CPL, conversion rate, and quality of handed-off leads
Sales & Marketing Collaboration
Work directly with the Sales team to align on ICP definitions, target accounts, and outreach timing
Collaborate closely with the Social Media Manager to align outbound themes, CTAs, and campaign timing
Share outbound performance data to inform content and positioning decisions
Report campaign outcomes to the
Marketing Manager with clear metrics and recommendations
REQUIREMENTS
Minimum 2 years of experience in B2B outbound or demand generation
Hands-on with a cold email platform, Apollo and LinkedIn Sales Navigator
Able to understand and manage deliverability (domain warm-up, segmentation)
Able to operate CRM workflows and lifecycle stages (HubSpot preferred)
Strong written English in a B2B context
Outbound experience targeting the US, UK, AU, SG, or EU markets is preferred
Background in IT outsourcing, SaaS, or tech services is preferred
BENEFITS
• Salary: 16M - 22M/month (gross, negotiable)
• Full statutory social insurance per Vietnam Labor Law (BHXH, BHYT, BHTN)
• Performance bonus
• Annual salary review
• 13th-month salary (Tet bonus)
• 12 days paid annual leave (in addition to public holidays)
• Annual company trip (fully company-sponsored)
• Pantry and office snacks
• Company-covered sports and wellness activities
HOW TO APPLY
Submit your application via the APPLY NOW button below.
Deadline: 23:59 31/8/2026
Note: Only selected candidates will be contacted (via email). Make sure that your email and Spam/ Promotions box are checked regularly so that you will not miss any notifications from us.
APPLY NOW