At TBWA\Group Vietnam, we're looking for an experienced Social Media Manager to manage day-to-day social channel operations and community engagement across assigned brands and projects.
As a Social Media Manager, you will schedule and publish content, monitor community conversations, and use social listening to identify timely engagement opportunities. Working with local and regional/global teams, you will recommend responses that are relevant, on-brand, and platform-appropriate.
ROLES & RESPONSIBILITIES
Manage day-to-day social channel operations, including scheduling, publishing, and maintaining content calendars across assigned brands.
Monitor comments, direct messages, mentions, and community conversations, and propose timely responses aligned with brand tone of voice and guidelines.
Use social listening tools to identify relevant conversations, cultural moments, and reactive opportunities for brands to participate in.
Work with local and regional/global social teams to review reactive opportunities and ensure responses are appropriate and on-brand.
Escalate sensitive comments, issues, or potential reputational risks according to agreed community management and governance processes.
Track channel and community performance, consolidating engagement insights for reporting and ongoing optimization.
QUALIFICATIONS
3-5 years of experience in Social Media, Community Management, Social Content, Digital Content, or a related role within an advertising, digital, social, or creative agency.
Hands-on experience managing social channels, content publishing, community engagement, and social listening across major platforms.
Strong understanding of Vietnamese social behaviours, digital culture, platform trends, and online communities.
Experience managing multiple brands or social accounts; regional or global stakeholder exposure is an advantage.
SKILLS
Strong knowledge of social platforms, publishing workflows, community management, and platform best practices.
Experience with social listening, monitoring, and social management tools.
Strong judgement in identifying engagement opportunities, sensitive issues, and appropriate brand responses.
Good writing and communication skills with a strong understanding of brand tone of voice.
Analytical, detail-oriented, and able to manage multiple priorities in a fast-paced agency environment.
Join TBWA\Group Vietnam and be part of a collaborative, creative, and forward-thinking agency that values innovation, growth, and impactful advertising.
To embark on this exciting journey with us, please share your resume directly with our HR Department via email: [protected info]. We eagerly await your application and the chance to discuss with you further.
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