Regional Trade Marketing Specialist (South)
- Work location: Binh Thanh Dist - HCMC
- Report to: Trade Marketing Assistant Manager
- Manage Trade Marketing for 15 - 20 Store
- Work place: HCMC + Travel as require
- Working time: Monday - Friday
JOB SUMMARY:
Trade Marketing Specialist is responsible for executing regional trade marketing plans within assigned areas, ensuring accurate POSM deployment, strong on-ground compliance, and consistent brand visibility across stores.
This role supports data reporting and coordinates closely with suppliers and store teams to secure timely execution and implementation quality.
PRIMARY RESPONSIBILITIES:
1. Merchandising & Execution Excellence
Execute the installation and maintenance of all POSM (Point of Sale Materials) and Merchandising elements within the assigned list of existing F&B stores, ensuring adherence to the "Perfect Store" standards
Conduct routine quality checks (QC) on product displays, pricing tags, and promotional signage, ensuring full brand compliance and visual excellence at all times
Implement and refresh promotional schemes and displays quickly and accurately according to the deployment schedule provided by Trade Officer
Manage the safe handling, storage, and condition of all Trade Marketing assets and materials assigned to Area.
2. Performance Monitoring & Data Collection
Conduct and document store audits using the official mobile application or tool, capturing accurate photos and data on Merchandising quality, product availability, and pricing
Gather competitive intelligence (CI) at the store level, documenting and reporting on competitors' promotions, pricing, and visual display activities in a timely manner
Track and report product availability (stock levels) and any inventory issues identified during store visits to the Sales/Operations counterpart from immediate action
Prepare and submit accurate daily/weekly activity reports detailing store visit schedules, execution status, and time management compliance to the Trade Officer
3. On-site Communication & Compliance
Liaise professionally with the store manager or staff to communicate Trade Marketing objectives, secure permission for display setups, and ensure harmonious working relationships
Provide basic, on-the-spot training/briefing to store staff regarding new product visibility guidelines or the functionality of new POSM items
Ensure strict compliance with all local store policies and safety protocols while conducting Merchandising and installation work
Collect and verify necessary execution sigh-off forms from the store management upon completion of major installations or material drops
4. Business Support & Ad-hoc Project Management
Proactively lead and complete ad-hoc projects as assigned, ensuring OTIF delivery, cost control, and risk mitigation.
REQUIREMENTS:
1. Education: Bachelor's degree in Business Administration, Marketing, or related field.
2. Experience: 1-2 years of experience in Trade Marketing, Brand Activation, or Sales within FMCG or QSR industry.
3. Training/License/Certification: Basic training or certification in Trade Marketing, POSM management, or activation planning is an advantage.
4. Essential Traits
Attention to Detail
Process Compliance & Execution Discipline
Clear & Effective On-site Communication
Teamwork & Cooperative Relationship Handling
Integrity & Accuracy in Reporting
Proactive Issue Spotting & On-ground Alertness
Note: By submitting your application to Jollibee Vietnam Co., Ltd., you consent to the use of your personal information contained in the application for the company's recruitment and employment processes.
THỜI HẠN NỘP HỒ SƠ: 31/10/2026
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