MISSION
Lead the identification of market opportunities and translate customer insights into innovative product concepts and strategic initiatives that drive the growth of Private Label (PL). Through market research, consumer and trend analysis, this role develops customer-centric product strategies, shapes product roadmaps, and collaborates closely with cross-functional teams to ensure successful product launches.
Lead new projects to capture market opportunities and deliver business objectives.
ACTIVITIES
Scope: Category
1. Define and Build Product Concepts Based on Market Research and Customer Insights
Conduct market, consumer, and competitor analysis to identify customer needs, market trends, and growth opportunities.
Propose PL categories and sub-categories based on market insights, consumer demand, and business potential.
Define product proposals, product roadmaps, and commercial feasibility, including target pricing segments, target margins, and differentiation.
Define price architecture (Step-in / Good / Better / Best) for appropriate products and stores.
2. Cross-Functional Collaboration
Collaborate with Category Managers and Sourcing Managers to source products based on aligned product concepts and commercial targets. Liaise with sourcing teams to evaluate supplier capabilities, MOQ, lead times, and compliance.
Collaborate with cross-functional teams, including Operations, Marketing, Supply Chain, etc., to ensure successful nationwide launches.
3. Own the PL Category P&L and Business Objectives
Take responsibility for PL category business objectives and commercial targets set by the company.
Monitor category performance (sales, margin, rotation, pricing, and activations) across offline and online channels to meet profitability targets.
Monitor strategy execution across VM, Trade Plan, in-store, and online touchpoints.
Actively propose initiatives to achieve business objectives.
4. Lead New Projects
Plan new projects to capture market opportunities.
Coordinate cross-functional teams to ensure excellent execution.
Oversee financial targets and risk management for new projects.
COMPETENCIES
Functional Skills
Proven ability to research market trends and customer insights, and translate them into commercial actions.
Experience in developing product concepts and roadmaps.
Advanced analytical capabilities with a strong command of key retail KPIs.
Full ownership of P&L, including sales, margin, pricing, and stock rotation.
Strong cross-functional leadership across Sourcing, Supply Chain, VM,
Trade Marketing, E-commerce, and Stores.
REQUIRED BACKGROUND & ATTITUDE
Education: Bachelor's degree in Business Administration, Economics, Supply Chain, Marketing, or related fields.
Experience: 5-8 years of experience in Product Development, R&D, Category Management, Buying, Merchandising, or Commercial roles within retail, particularly in Homeline or FMCG.
Language: Fluent in Vietnamese, with proficiency in English.
Office Skills: Proficient in MS Office and Excel. Experience with ERP/retail systems (SAP or equivalent) is preferred.
Attitude: Hardworking, with a strong ownership mindset, commercially driven, results-oriented, and comfortable working under pressure.