[HCM] Senior Ecommerce & Digital Media Executive

Công ty TNHH Pizza Việt Nam (Pizza Hut)

Hồ Chí Minh
Thỏa thuận
03/10/2026
Toàn thời gian
[HCM] Senior Ecommerce & Digital Media Executive
Salary: Negotiation
Location: Ho Chi Minh Office (Văn phòng Hồ Chí Minh)
Team: Marketing (Tiếp thị)
Application deadline: 28/[protected info]
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Job Description
About the Role
Pizza Hut Vietnam is scaling its Owned Channel - App and Website - as a core growth engine alongside food-aggregator partners like GrabFood, ShopeeFood, and BeFood. The Senior Ecommerce & Digital Media Executive owns how customers discover Pizza Hut online and makes sure that traffic actually converts into orders.
This is a hands-on role for someone equally comfortable running a Meta/Google/TikTok media plan and diagnosing why a checkout funnel is leaking conversions - someone who treats data accuracy and dashboard-building as part of the job, not an afterthought.
What You'll Own
  • Digital media budget & management
  • User acquisition, journey & funnel analysis
  • Data & event tracking / attribution across Web, App, and Media/Analytics platforms
  • App/Web UX/UI design and its performance
Key Responsibilities
  • Plan, execute, and report on digital media across Google, Meta, TikTok, and other ad networks - covering branding, performance, and app-install campaigns - to drive user acquisition, targeting, and sales; own the media budget and continuously reallocate it toward what's working.
  • Own the full traffic-to-purchase funnel: analyze discovery/intent behavior and ordering-funnel drop-off (using GA4 funnel exploration), and pinpoint exactly where and why customers abandon their order, broken down by user segment.
  • Build and maintain the team's media and funnel performance dashboards, automating recurring reports so decisions are made on live data rather than one-off pulls.
  • Own the accuracy of the tracking and attribution stack - run monthly tag audits across GA4, Firebase, and AppsFlyer, reconcile discrepancies between Web and App data, and proactively flag tracking breaks (e.g. a sudden drop in Web conversion rate) before they distort budget decisions.
  • Run structured, ongoing A/B tests on media creative, landing pages, and funnel steps to continuously improve conversion, rather than relying on one-off guesses.
  • Continuously benchmark Pizza Hut's digital media and App/Web experience against food-aggregator apps (GrabFood, ShopeeFood, GreenSM) and direct competitors, not just internal trend.
  • Work closely with the Senior Online Campaign & Promotion Executive to align promotion timing with paid media and retargeting pushes, so campaigns launch in sync with acquisition activity rather than in isolation.
  • Collaborate with the Data & Technology (DTS) team to scope, prioritize, and implement new Web/App functionality, and UX/UI enhancements, ensuring consistent UX/UI principles and Brand Guideline.
What Success Looks Like
  • Media performance efficiency: Sales, Traffic, ROAS, CR%, ER%, VTR%
  • Traffic & funnel conversion rate
  • UI/UX issue resolution rate
  • Data accuracy: reporting, dashboards, tagging, attribution
  • Competitor benchmark position
What You'll Bring
  • 4+ years of experience in performance marketing and/or ecommerce growth roles, ideally within F&B, retail, or a D2C/ecommerce business
  • Hands-on experience managing paid media at scale (Meta Ads Manager, Google Ads, TikTok Ads Manager)
  • Working knowledge of mobile attribution and analytics tools (AppsFlyer, GA4, Firebase, Fullstory, Braze) - experience with an app-based business is a strong plus, since App is a primary revenue channel here
  • Understanding of D2C app-growth mechanics: deferred deep-linking, install funnels, and CPI/CPA benchmarks in the Vietnam app market
  • Familiarity with ecommerce/app funnel benchmarks, and the ability to diagnose conversion problems from data rather than guesswork
  • UX literacy specific to ecommerce checkout flows (cart, payment, promo code application) - you don't need to be a designer, but you need to be able to spot and help fix what's broken
  • Data-driven mindset with the ability to build your own dashboards and reports (proficiency in tools such as Excel, Power BI, Looker, or GA4 expected)
Nice to Have
  • Experience in a multi-channel F&B or retail business where an owned digital channel operates alongside food-aggregator or marketplace partners
  • Experience with a CDP (Customer Data Platform) or marketing automation tool
  • Basic proficiency in Figma or similar design tools
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Vị trí [HCM] Senior Ecommerce & Digital Media Executive do công ty Công ty TNHH Pizza Việt Nam (Pizza Hut) tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thỏa thuận, tìm thêm việc làm về [HCM] Senior Ecommerce & Digital Media Executive hoặc công ty Công ty TNHH Pizza Việt Nam (Pizza Hut) ở các link phía trên

Giới thiệu công ty

Công ty TNHH Pizza Việt Nam (Pizza Hut)

Địa chỉ: Tầng 10, Tòa nhà Opal Office, số 92 Nguyễn Hữu Cảnh, Phường 22, Quận Bình Thạnh, TP.HCM, Việt Nam.
Quy mô: Từ 5000 - 10000 nhân viên

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