[HCM] Senior Market Research (Own Brand)

Job objective:
Participate in research and analytics projects for the development of WCM's private label food products. Responsibilities include product formulation, taste testing, product innovation, crafting marketing messages, monitoring brand perception, identifying target consumers, and measuring customer satisfaction through surveys.
Represent the voice of the consumer
Drive business growth by proposing actionable recommendations based on aggregated data from surveys, customer feedback, and social media monitoring.
Job description:
Conduct comprehensive customer feedback analysis and social media listening."
Proactively monitor market trends and consumer behavior to identify emerging opportunities."
Analyze the brand's strengths and weaknesses compared to the market and competitors, as well as identifying key issues to address.
Participate in various research projects, including designing questionnaires, conducting customer interviews, fieldwork, data synthesis and analysis, reporting results, and recommending actionable insights to drive business growth.
Actively collaborate with cross-functional teams to implement survey projects.
Liaise with external partners to acquire market reports as needed.
Consolidate and present research findings to management.
Job requirements:
At least 2 years of hands-on experience in market research, preferably in the FMCG industry.
Fluent in English.
Proven track record in conducting product development research, media effectiveness studies, and consumer behavior analysis.
Ability to independently manage market research projects from questionnaire design to final report, including data cleaning, analysis, and actionable insights.