Reports to:
Retail Manager
Function:
Planning & Merchandise
1. JOB PURPOSE The Senior Planning & Merchandise Executive owns end-to-end merchandise planning and business performance for the assigned brand(s) within the Group Brand, translating commercial objectives into buying strategy,
inventory strategy, and pricing/profitability plans that maximize sales, gross margin, and stock productivity.
Operating as the senior functional lead for Planning & Merchandise, the role independently owns the full merchandise planning cycle - from OTB and assortment planning through to pricing, business review, and action planning - while providing day-to-day direction to the Merchandise Executive and Retail Coordinator. The role represents the merchandise voice in cross-functional decisions and is accountable for the quality, consistency, and timeliness of the team's outputs that shape brand performance.
2. KEY RESPONSIBILITIES
Merchandise Strategy & Planning
Own the merchandise strategy, buying strategy, and OTB & budget plan for the assigned brand(s), aligning with the brand's commercial goals and P&L targets.
Lead merchandise forecast, launch calendar, and assortment planning, ensuring product-market fit across the store network.
Define inventory strategy - inventory target, Month of Stock (MOS), allocation strategy, rebalancing strategy, replenishment strategy, and stock capacity plan.
Pricing, Margin & Profitability
Set pricing strategy and price architecture in line with brand positioning and market competitiveness.
Own markdown strategy and profitability plan; safeguard gross margin targets while managing aged and slow-moving stock.
Business Performance & Commercial Recommendation
Lead merchandise review, KPI tracking, and business review, converting performance data into commercial recommendations for senior management and brand headquarters.
Develop and drive action plans that address risks and capture opportunities identified through sales, stock, and sell-through analysis.
Partner with the Retail Manager and Senior /Retail Executive to achieve brand P&L targets through timely, data-driven merchandise decisions and clearly prioritized actions.
Team Leadership & Quality Ownership
Lead and provide day-to-day functional direction to the Merchandise Executive and Retail Coordinator, ensuring clear ownership, priorities, timelines, and expected outputs.
Plan and allocate team workload across buying, inventory performance, reporting, and merchandise operations according to business priorities and the commercial calendar.
Review, challenge, and approve merchandise analysis, reports, forecasts, and action plans before submission to the Retail Manager or senior management.
Coach and develop the team's capabilities in merchandise planning, business analysis, product knowledge, and commercial judgment through regular feedback and on-the-job guidance.
Oversee the accuracy and timely execution of merchandise operations, including purchase orders, shipment and delivery follow-up, master data, and packaging coordination.
Proactively identify risks, gaps, and opportunities across merchandise strategy and execution, and ensure agreed actions are followed through to completion.
Build and maintain merchandise capability and product knowledge across the store network through crossfunctional collaboration.
Cross-Functional & Brand Partnership
Act as the key bridge between merchandise/product performance data and brand management, ensuring inventory and pricing plans align with brand positioning.
Partner with Retail, VM, Marketing/Marcom, Finance, and Supply Chain to align commercial calendar, campaign, and stock flow execution.
Engage directly with global/regional brand headquarters on buying plans, OTB, and business review where required.
3. JOB QUALIFICATIONS
Education: Bachelor's degree or above, preferably in Business, Finance, Merchandising, or Data Analytics.
Experience: Minimum 5-6 years of planning/merchandising experience in retail, including at least 1- 2 years at senior level with responsibility for guiding junior team members, coordinating workload, and reviewing team outputs. Direct experience in Luxury or Premium fashion retail is required.
Strategic Mindset: Demonstrated ability to set merchandise strategy and OTB/inventory direction independently, not only execute against it; comfortable defending recommendations to Brand Management, Retail
Brand Managers, and brand headquarters.
Ownership & Judgment: Proven ability to work independently with minimal supervision, take accountability for both individual and team outputs, review the quality of analysis, and constructively challenge assumptions before recommendations are escalated.
Analytical & Technical Skills: Advanced Excel (formulas, data modeling) and data visualization; strong command of OTB, MOS, sell-through, and margin analysis.
Commercial Acumen: Ability to connect merchandise decisions to P&L outcomes and articulate tradeoffs to non-merchandise stakeholders.
Leadership & Soft Skills: Strong communication, coaching, stakeholder-management, and negotiation skills; able to set clear priorities, provide constructive feedback, align cross-functional teams, and present data-driven recommendations at senior level.
Attributes: High resilience with the ability to work under pressure and manage tight deadlines, particularly through peak commercial periods.
Language: Excellent command of spoken and written English.
WHAT WE OFFER
Competitive salary packages with fixed 13th-month salary and performance bonus
Gói lương cạnh tranh gồm lương tháng 13 cố định và thưởng hiệu suất
Premium health care insurance
Bảo hiểm chăm sóc sức khỏe cao cấp
Annual performance review
Đánh giá hiệu suất hàng năm
Sponsored sports activities
Các hoạt động thể thao được tài trợ
Training section and rotation opportunities within subsidiaries
Các chương trình đào tạo và cơ hội luân chuyển giữa các công ty con
Discount of 30-50% for Group's products
Ưu đãi 30-50% cho các sản phẩm của Tập đoàn
Professional and creative working environment with up-to-date equipment
Môi trường làm việc sáng tạo và chuyên nghiệp với trang thiết bị hiện đại