[HCM] Strategy Marketing Deputy Manager (E-Commerce)

pPRIMARY OBJECTIVES
- Developing strategies and tatics to boost the company's reputation and drive qualified traffic
- Play a crucial role in achieving AeonEshop business goals and objectives by building Marketing strategy & lead the marketing team to effectively executive activities, promotion, advertisement.
- Apply digital tools & tatics to drive traffic to company pages and accumulate loyal customers database.
- Plan & lead mid to long term marketing strategy to gain trust & strong bond with Aeon customers.
- Cooperate with internal & external marketing team to plan, develop and implement all aspects of digital marketing strategy to reach more customers, achieve more revenue, and build stronger relationships with our customers/partners.
1. Marketing Strategy to enhance customers' engagement
- Continuously analyze PEST, SWOT, company, target customers, competitors to clearly understand current situation.
- Plan & propose 4P strategy, marketing calendar, promotion campaigns to achieve company goals.
- Develop & manage social networking channels: Facebook, tiktok, zalo, YouTube, Instagram, ...
- Utilize all owned, earned & paid media to effectively & efficiently reach KPIs & objectives.
2. Lead marketing team to achieve KPIs
- Leading & developing the team to effectively working toward common goals.
- Setting KPIs, Goals, Objectives & guide the team to achieve these targets.
- Cooperate with internal & external teams to accomplish company missions and projects.
- Nurture learning & developing spirit among team.
3. Develop & optimize current & future Ecommerce platforms
- Analyze & optimize current platform: UX UI, front-end, back-end & customer purchasing process.
- Take part in projects to build & develop new platform follow company direction.
- Cooperate smoothly with payment, delivery & other service partners to bring all-rounded experience to customers.
- Integrate & utilize supporting system & tools such as CRM, to maximize customer life time value
- Development plan according to each specific stage to assess the level of each campaign.
4. Control Marketing budget & expenses to reach target operating income
- Regularly review & revise contracts, agreement with agencies & partners in order to maximize efficiency & ROI.
- Control marketing budget and other related expenses to achieve target operating income.
- Utilize all owned & earned media to reduce dependence on paid media./p