Job Purpose
Responsible for managing, developing, and optimizing social media channels - primarily YouTube for clients within the agency network. Ensure consistent content quality, data-driven growth, and alignment with digital trends and brand objectives.
KEY RESPONSIBILITIES
YouTube & Social Content (70%)
Plan and manage YouTube content calendars, including script, title, SEO description, and thumbnail direction.
Work with Production and Creative teams to deliver relevant, insight-driven video series.
Oversee publishing schedules and maintain consistent channel engagement.
Performance & Optimization
Optimize content for SEO, tags, playlists, and viewer retention.
Monitor analytics (YouTube Studio, Social Blade, Google Data Studio) and suggest growth tactics.
Improve watch time, subscribers, and channel monetization both organically and via ads.
Paid Media Campaigns
Plan and run campaigns across Facebook Ads, Google Ads, TikTok Ads.
Track performance, run A/B testing, and adjust campaigns to meet KPIs.
Insights & Reporting
Provide weekly reports on social trends and performance data.
Develop and present content strategies to internal teams and clients.
Cross-team Collaboration
Collaborate closely with Account, Creative, and Production teams.
Support department leads on ad hoc initiatives and campaign execution.
3. Key Deliverables
Optimize at least 3 YouTube/Facebook/TikTok channels based on growth KPIs.
Weekly trend and performance reports.
Weekly content and channel development plan.
REQUIREMENTS
1-2 years' experience in
Digital Marketing or Social Media; agency or production house experience is a plus.
Strong video content sense, especially for YouTube.
Proficient in tools like YouTube Analytics, Meta Ads Manager, Google Data Studio.
Basic skills in Photoshop, Adobe Premiere are an advantage.
Strong planning, reporting, and presentation skills.
Team player, proactive and detail-oriented.
APPLY HERE