COMPANY INTRODUCTION
Địa điểm: Hồ Chí Minh - Loại hình công ty: Công ty nước ngoài - Lĩnh vực kinh doanh: Giáo Dục, Đào Tạo; Khác - Quy mô công ty: Nhỏ (< 49 người có BHXH) - Website: [protected info]
About Nisai
Nisai Group is a quality assured education and skills provider focused on transforming the education landscape through blended and inclusive online learning. Nisai Group is dedicated to making quality education accessible to all, both in the UK and internationally.
Nisai Global School is a product of Nisai Group for the Indochina market and it is an online international school approved by Cambridge Assessment International Education to offer its world-leading Cambridge programme. Nisai Global School strives to bring the excellence of the Cambridge curriculum and authentic British schooling experience directly into the homes of students in the region.
Growth Marketing Executive Full-time
Địa điểm: Hồ Chí Minh - Tính chất công việc: Toàn thời gian - Chuyên môn: Marketing, Truyền Thông, PR - Kinh nghiệm: Yêu cầu ứng viên có kinh nghiệm - Mức lương: Thỏa thuận
JOB DESCRIPTION
Content & Creative
Develop content for direct marketing and B2B lead generation, including email campaigns, landing page, website, and outreach materials.
Manage and grow social community channels (Facebook page, Facebook Groups, Zalo, etc).
Manage and grow social media and community channels, including Facebook Pages, Facebook Groups, Zalo, LinkedIn, and other relevant platforms.
Produce high-quality content with strong storytelling, ensuring consistency across campaigns.
Develop and optimize content following SEO principles (keyword research, on-page optimization, content structure) to improve visibility and organic traffic.
Research and understand target audiences (partners, parents, students) to create relevant and engaging content.
Create audience-specific content for parents, students, schools, and business partners across different customer segments.
Ensure all content aligns with brand voice, messaging, and positioning.
Prepare clear content briefs for designers and video editors, including key messages, concepts, and expected deliverables.
Review and refine visual and video content to ensure alignment with content direction and brand messaging.
Collaborate with the marketing team and other teams to deliver integrated campaigns.
Growth Marketing & Online Events
Plan and organize online events (webinars, workshops, information sessions, etc.).
Develop event agenda, key messages, and content flow.
Coordinate with internal teams (Casst, Sales, Marketing) to prepare event materials.
Collaborate with the line manager to develop growth marketing plans and campaign strategies.
Execute lead generation campaigns targeting parents, students, schools, and B2B partners.
Support the creation of landing pages, registration forms, email nurturing workflows, and follow-up journeys.
Track customer journeys from registration to consultation, assessment, meetings, and enrollment.
Optimize conversion funnels, CTAs, landing pages, forms, and marketing content.
Track lead sources using UTM parameters, campaign codes, or partner codes.
Coordinate with the Sales team to ensure leads are assigned and followed up within the agreed SLA.
Support paid marketing campaigns across Meta Ads, Google Ads, and other digital channels.
Coordinate with KOCs, communities, and strategic partners to expand customer reach.
Create event-related content: invitations, landing pages, email communications, follow-up, etc.
Monitor and evaluate event performance (attendance, engagement, conversion rates).
Coordinate event logistics together with the line manager.
Build all communication content for online events.
Manage registrations, reminder schedules, and participant attendance.
Collect participant feedback and recommend improvements for future events.
Analytics & Reporting
Collect and analyze data from content, campaigns, online events, and paid advertising.
Monitor key KPIs including website traffic, engagement, lead volume, contact rate, attendance rate, qualified leads, conversion rate, and drop-off rate.
Prepare weekly and monthly marketing performance reports.
Collaborate with the Sales team to review lead quality and analyze reasons for non-conversion.
Recommend improvements to campaigns, content, and marketing channels based on data insights.
Additional Tasks
Support content creation for paid ads (Facebook Ads, Google Ads, etc.).
Support the translation and localization of marketing materials and internal documents.
Handle other tasks as assigned by the line manager.
REQUIREMENTS
Requirements
2-3 years of experience in Content Marketing, Digital Marketing, Performance Marketing, Growth Marketing, or related fields.
Strong understanding of customer journeys, conversion funnels, landing pages, email marketing, and social media marketing.
Experience in planning and executing lead generation campaigns is highly preferred.
Self-motivated and proactive, with the ability to work independently and take ownership of tasks.
Analytical mindset, with the ability to extract insights to improve content performance.
Ability to analyze marketing performance data and translate insights into actionable improvements.
Strong problem-solving skills, with a hands-on approach to addressing challenges in content and campaign execution.
Comfortable using AI tools as supporting tools only, not as the primary source of content creation.
Excellent communication skills (oral and written).
Able to work under tight deadlines and multitask effectively.
Good command of written English.
Experience using Meta Business Suite, Google Analytics, WordPress, Canva, CRM systems, or similar marketing tools is an advantage.
Preferred Qualifications
Experience in international education, EdTech, English centers, or study abroad consulting.
Experience planning student recruitment campaigns, webinars, or online events.
Experience producing content for both B2B and B2C audiences.
Knowledge of SEO, email automation, and Meta Ads.
Portfolio or case studies demonstrating successful lead generation and conversion results.
BENEFITS
Annual salary reviews
Annual health check
S.I, 12 days leave per year and paid sick leave
International working environment
13th-month salary
Training and Sharing Opportunities
Happy Hour monthly, bonus on holidays
HOW TO APPLY
Submit your application via the APPLY NOW button below.
Deadline: 23:59 31/8/2026
Note: Only selected candidates will be contacted (via email). Make sure that your email and Spam/ Promotions box are checked regularly so that you will not miss any notifications from us.
APPLY NOW
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