Head of Digital Marketing

- Managing and coordinating the work of Digital MKT team:Digital Marketing, Product marketing, PR and internal event.
- Develop goals and work plans by month/quarter, and report regularly to the Board of Directors.
- Directly responsible for the results/performance of Digital MKT team and report all activities of the department to the Board of Directors.
- Plan and strategy of partner/chanel.. and system (CRM,CPD, chatbot...) to improve Digital channel perfomance
- Participate in sensory comments, suggestions and follow-up requirements for system
- Implementing human resource management in the team: planning - recruitment - training / training - development - evaluation (dismissal / preservation).
- Push growth on the brand/product(s) through the development and implement of advertising and retail excellence, plus trade and consumer promotion campaigns.
- Plan and execute customer strategy and research customer's insights.
- Analyze market and consumer data and provide useful recommendations to management and reflect into business strategy and plan.
- Own media channel strategy & execution, drive digitization as leading edge of the brand/products
- Lead direct reports to high professional marketing performance and develop them to next level.
- Execute and optimize digital advertising campaigns (Google Ads, LinkedIn Ads, Meta Ads), tracking performance (ROI, ROAS, CPL, CPA)
- Lead, mentor, and support the digital marketing team (Performance Marketing, SEO, Content, Design), overseeing task allocation, progress, and skills development.
- Build strong relationship to press and media agencies, etc.
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