Head Of Trade Marketing/head Of CategoryPersolKelly

At Good Food, marketing is about understanding people - and building awareness about how our products/services can satisfy their needs. We are looking for a Head of Category to manage a group or category of products for our company. You will be the one responsible for the pricing and overall promotion of a product category to maximize consumer appeal. Relationships with vendors and product range management will also be part of your duties.
The goal is to increase sales and profitability of business to drive sustainable growth.
· Responsibilities
- Analyze data or insights to determine industry and consumer trends
- Devise long-term development strategies for product categories
- Develop exit strategies for unsuccessful products
- Foster trust relationships with vendors to achieve better pricing and quality of services
- Place appropriate orders to ensure product availability that meets consumer demands
- Determine the positioning of a product category to maximize visibility
- Liaise with marketing teams to determine competitive pricing and promotional activities of a product category
- Collaborate with buyers and merchandisers to expand product categories
- Make forecasts for product demand to ensure the sustainability of inventory
- Assume responsibility of budget development and revenue for category