Campaign Execution & Optimization
- Plan, set up, and manage paid advertising campaigns across digital platforms (Facebook, Google, TikTok...) for various games published by Garena in Vietnam
- Monitor and optimize campaign performance on a daily and weekly basis for users acquisition campaigns, user engagement campaigns and awareness campaigns
- Conduct A/B testing and scale high-performing campaigns.
- Analyze performance at campaign, ad set, and ad levels to drive optimization.
Cross-functional Coordination: Propose & align campaign priorities, target, KPIs, timelines, and budgets with leaders from different games in a monthly level
Fucntion team cooperation: Co-operate with creative teams to develop and refresh local assets, with game ops team to plan the ads campaign timeline, with MKT team to optimize the contents from campaigns and KOLs...
Platform & Vendor Management: Manage ad platform contracts, payments, and key vendor relationships.
Data & Reporting Support: Participate in building, using, testing internal data platform for online ads.