IMC Planning: Propose targets, develop and implement IMC plans/campaigns (including product launches) aligned with business priorities, brand and customer needs; work with product, KOLs, and community teams to deliver results.
IMC Execution: Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels.
Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget.
Marketing Analytics: Use analytics to measure campaign success, improve brand awareness, and apply learnings to future launches.
Experience: 3-5 years of experience with proven records in end-to-end IMC Marketing
Background: Bachelor's degree from reputable universities or equivalent practical experience
Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game
Project Management & Stakeholder Management: Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams.
Creative Vision & Execution: Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery.
Marketing & Brand Metrics: Strong understanding of communications, marketing, and brand performance metrics (e.g., reach, SOV, ER, CTR, CVR, revenue/ROAS, brand health)
Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices.
Deliver results in high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure.
Communication: Strong verbal and written communication/presentation /negotiation skills
Language: Equivalent - 6.5 IETLTS in English
Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions is a nice-to-have thing
*APPLICATION FORM GUIDANCE:
Please help to submit your job application package with the documents as
Your CV
The Garena Application Form (You can download the file in the link below, fill in and upload with your CV): [protected info]
Unleash the Power: Join Our Arena of Valor Marketing Team!
Are you ready to take your creativity to the next level? At Garena Arena of Valor (AOV), we're looking for passionate and driven marketers to join our team, where ideas turn into impactful campaigns that inspire millions of players. This is your opportunity to be part of something meaningful - pushing boundaries, creating unforgettable experiences, and shaping the future of gaming through innovative marketing.
About Our Position
We are looking for a Senior Marketing (ABM) to join our team in Hanoi. In this role, you will craft and lead dynamic marketing campaigns - from launching new products and collaborating with KOLs, to creating impactful content and amplifying our presence across media channels. Your work will play a vital role in shaping the AoV brand experience and inspiring millions of players across the gaming community.
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