HO - Growth & Digital Marketing Manager

ACB - Ngân Hàng TMCP Á Châu

Hồ Chí Minh

Thương lượng

31/08/2026

Toàn thời gian

Ứng tuyển

Ngành nghề:

Truyền thông/Internet/Online Media, Quản lý điều hành, Lương cao, Marketing - PR, Phát triển thị trường, Marketing / Truyền thông / Quảng cáo, Tiếp thị - Quảng cáo

Growth & Digital Marketing Manager is responsible for driving customer acquisition, engagement, retention, and revenue growth for the bank's digital products and services. This role combines growth strategy, performance marketing, digital analytics, customer journey optimization, and marketing technology to accelerate the adoption of digital banking solutions across retail and business segments.

The ideal candidate is a data-driven marketer with experience in financial services, fintech, or digital banking, capable of leading multi-channel campaigns while ensuring compliance with banking regulations and customer privacy requirements.

Key Responsibilities

1. Growth Strategy & Customer Acquisition

Develop and execute growth strategies to increase digital banking users and product adoption.
Drive acquisition initiatives for:
- Digital accounts
- Mobile banking applications
- Credit cards
- Personal loans
- Savings and investment products
- SME digital banking solutions
Identify new growth opportunities through market research, customer insights, and competitor analysis.
Build scalable customer acquisition funnels across digital channels.

2. Digital Marketing Management

Plan, implement, and optimize campaigns across:
- Google Ads
- Social Media Advertising (Facebook, Instagram, LinkedIn, TikTok)
- Programmatic Media
- Affiliate Marketing
- App Marketing
- SEO/SEM
- Email Marketing
- SMS and Push Notifications
Manage campaign budgets and maximize ROI.
Develop integrated digital marketing strategies aligned with business objectives.

3. Customer Journey & Conversion Optimization

Analyze customer journeys across digital touchpoints.
Optimize onboarding and activation processes for digital banking users.
Lead Conversion Rate Optimization (CRO) initiatives.
Conduct A/B testing and multivariate testing to improve acquisition and engagement metrics.
Improve customer experience across web and mobile applications.

4. CRM & Customer Retention

Design lifecycle marketing programs to increase customer engagement and retention.
Implement personalized campaigns based on customer segmentation and behavioral analytics.
Develop cross-sell and upsell initiatives for banking products.
Manage marketing automation platforms and customer communication journeys.

5. Data Analytics & Performance Management

Monitor and report on key growth KPIs.
Analyze customer acquisition costs, conversion rates, retention, and customer lifetime value.
Build dashboards and reports for senior management.
Use analytics tools to derive insights and guide marketing decisions.
Collaborate with data teams to enhance customer segmentation and predictive marketing models.

6. Stakeholder & Team Leadership

Work closely with:
- Product Management
- Digital Banking
- Sales
- Customer Experience
- Data Analytics
- Technology
- Compliance and Risk
Lead and mentor digital marketing specialists and agency partners.
Manage external vendors and media agencies.

7. Regulatory Compliance

Ensure all marketing activities comply with banking regulations and internal policies.
Adhere to customer data privacy requirements.
Maintain brand governance and risk management standards.

Qualifications

Education

Bachelor's degree in Marketing, Business Administration, Digital Marketing, Economics, Finance, or related field.
MBA or professional marketing certifications are advantageous.

Experience

7+ years of experience in Digital Marketing, Growth Marketing, Performance Marketing, or related roles.
Experience in:
- Banking
- Fintech
- Digital Financial Services
- E-commerce (preferred)
Proven track record of scaling digital customer acquisition and engagement programs.

Technical Skills

Google Analytics 4 (GA4)
Google Ads
Meta Ads Manager
CRM Platforms (Salesforce, HubSpot, Adobe Campaign, Braze, etc.)
Marketing Automation Tools
Mobile App Analytics
SEO & SEM
A/B Testing Platforms
Data Visualization Tools (Power BI, Tableau)

Soft Skills

Strategic thinking
Data-driven decision-making
Leadership and people management
Project management
Stakeholder management
Communication and presentation skills
Problem-solving mindset

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Vị trí HO - Growth & Digital Marketing Manager do công ty ACB - Ngân Hàng TMCP Á Châu tuyển dụng tại Hồ Chí Minh, Joboko tự động tổng hợp mức lương Thương lượng, tìm thêm việc làm về HO - Growth & Digital Marketing Manager hoặc công ty ACB - Ngân Hàng TMCP Á Châu ở các link phía trên

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