Your scope involves both highlevel brand construction and very handon brand communications and execution.
You will be working with the best in class creative minds to drive key initiatives that renovate the master brand of ACB and shape the foundation for future portfollio.
Responsibilities
Master Brand Concept and Communication
Work closely with strategic agencies to define master brand concept and identity.
Develop an annual plan to achieve the master brand positioning.
Execute the plan either independently or in strong collaboration with marketing team to make sure that master brand image is relaunched successfully and consistently.
Brand Guidelines and Co-Creation
Inspire marketing team on the master brand guidelines and co-create brand essences and visual identities to elevate the whole ACB portfolio.
Partnership with marketing team, in-house and external creative agencies on strategic projects, provide guidance and inputs to bring up creative quality and overall campaign performance.
Collaborate with media team to develop communication templates for different consumer journeys and effectively use data and business results to effectively improve templates.
Requirements
Bachelor Degree in marketing, business, or a related field
At least 3 years experience as a Brand Management role or similar Marketing role, preferably in Banking, Financial Service, MNC...
Have relevant experiences in creative development, product development, branding works, customer experience and engagement
Strong in concept and project management, resourceful and Agile mindset
Have a structured approach to navigate complicated matters and network
Effective communication and interpersonal skills with a proven ability to work with cross-functional team
Excellent time management skill and ability to work well under high pressure
Vị trí HO - Head of Brand do công ty ACB - Ngân Hàng TMCP Á Châu tuyển dụng tại , Joboko tự động tổng hợp mức lương Thương lượng, tìm thêm việc làm về HO - Head of Brand hoặc công ty ACB - Ngân Hàng TMCP Á Châu ở các link phía trên