Influencer Marketing Specialist

Responsibilities:
Vulcan Labs is one of the largest publishers on the App Store and Android platforms. globally. We continuously develop and publish mobile applications focusing on new technologies such as AI on the way to conquering globally.
As an Influencer Marketing Specialist in our team, you will:
1. Brand Communication & Storytelling
- Collaborate on brand campaign ideation and execution with strong emotional/lifestyle storytelling (e.g., product as part of daily moments like in the clip).
- Ensure brand identity, tone, and message are consistent across all campaigns.
- Develop compelling campaign briefs, storyboards, and scripts with creative partners or production teams.
2. KOL/Influencer Strategy & Management
- Identify, onboard, and manage relationships with relevant KOLs/creators to align with campaign themes and brand values.
- Create co-branded content plans, ensuring authentic product integration and audience engagement.
- Track and evaluate KOL performance to optimize for impact, reach, and ROI.
3. Campaign Execution & Coordination
- Coordinate cross-functional teams (design, media, content) to execute brand activations across social media, video platforms, and offline channels if any.
- Oversee production timelines, content deliverables, and launch schedules.
4. Market Trends & Competitor Analysis
- Stay updated on branding trends, successful influencer campaigns, and competitor strategies.
- Propose innovative branding ideas that are emotionally resonant and culturally relevant.
5. Performance Tracking & Reporting
- Monitor branding KPIs (brand recall, engagement, sentiment) and KOL effectiveness.
- Report insights and suggest improvements for future campaigns.